MGT/526: Managing In A Changing Environment
DUE Thursday, 8/31-Minimum 175 words
Use your research about your selected organization to answer the following questions: Coca Cola
What are some business-level and corporate-level strategies the organization is pursuing?
What industry changes do you think a middle manager in the business operations department would need to consider when modifying these strategies?
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Coca-Cola is pursuing several key business-level and corporate-level strategies. At the business-level, the company focuses on expanding its product portfolio through new beverage innovations and acquisitions of brands like Costa Coffee (Coca-Cola, 2018). This diversification strategy helps drive revenue growth in new categories. At the corporate-level, Coca-Cola’s strategy centers around building its brand and global reach. The company aims to increase market share in both established and emerging markets through targeted marketing campaigns and partnerships (Coca-Cola Company, n.d.).
A middle manager in Coca-Cola’s business operations department would need to consider several industry changes when modifying these strategies. Demographic shifts are increasing demand for healthier beverage options, requiring a renewed focus on low- and no-calorie drinks (Euromonitor, 2022). Additionally, sustainability concerns are a growing priority for consumers, meaning operations will need to emphasize reducing waste and carbon footprint (Coca-Cola Company, 2021).
Citations:
Coca-Cola Company. (n.d.). Our company. Retrieved August 30, 2022, from https://www.coca-colacompany.com/company
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Coca-Cola Company. (2021). World without waste. Retrieved August 30, 2022, from https://www.coca-colacompany.com/sustainability/world-without-waste
Euromonitor. (2022). Soft drinks in the US. Retrieved August 30, 2022, from https://www.euromonitor.com/soft-drinks-in-the-us/report
Coca-Cola. (2018). Coca-Cola completes acquisition of Costa. Retrieved August 30, 2022, from https://www.coca-colacompany.com/press-releases/coca-cola-completes-acquisition-of-costa
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