{"id":19883,"date":"2025-11-17T06:54:49","date_gmt":"2025-11-17T06:54:49","guid":{"rendered":"https:\/\/www.essaybishops.com\/dissertations\/?p=69063"},"modified":"2025-11-17T06:54:49","modified_gmt":"2025-11-17T06:54:49","slug":"bmp3006-practical-digital-marketing-assessment","status":"publish","type":"post","link":"https:\/\/www.colapapers.com\/uk\/bmp3006-practical-digital-marketing-assessment\/","title":{"rendered":"BMP3006 Practical Digital Marketing Assessment"},"content":{"rendered":"\n\n\n
BMP3006 Practical Digital Marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Regent College London
\nUniversity of Greater Manchester<\/strong><\/p>\n

Assessment Brief<\/strong><\/h2>\n

Module Code and Name:<\/strong>\u00a0BMP3006 Practical Digital Marketing<\/p>\n

Assessment Number<\/strong>\u00a01 of 1
\nAssessment Type (and weighting)<\/strong>\u00a0Individual Written Portfolio (3000 words) \u2013 100%
\nAssessment Name<\/strong>\u00a0Digital Marketing
\nAssessment Submission Date<\/strong>\u00a0Sunday 18 January 2026 at 23:59<\/strong><\/p>\n

Learning Outcomes Assessed:<\/strong><\/h3>\n

LO1:<\/strong>\u00a0Describe the importance of the marketing and communications functions to organisations.
\nLO2:<\/strong>\u00a0Explain how digital marketing can be used in communications strategies.
\nLO3:<\/strong>\u00a0Examine how digital communications can be used in a specific marketing strategy.<\/p>\n

Use of Generative Artificial Intelligence (GAI) Applications in this Assessment<\/strong><\/h3>\n\n\n\n\n\n
AI Status<\/strong><\/th>\nApplication<\/strong><\/th>\nNotes<\/strong><\/th>\n<\/tr>\n<\/thead>\n
Category A<\/strong><\/td>\nNo GAI tool is permitted.<\/td>\nWhile grammar and\/or spell checkers may be used to correct individual words and sentences, the use of GAI is not allowed. This is because the learning outcomes require you to produce original assessment work without any GAI assistance.\u00a0Any GAI generated content which is presented as your own original work and is not acknowledged will be assessed for academic misconduct.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Assessment Task:<\/strong><\/p>\n

You have been given the task to prepare a well-developed\u00a0portfolio of 3000 words<\/strong>\u00a0with supporting evidence and relevant information you have gained in your studies as well as further research on digital marketing. In your portfolio you will demonstrate your knowledge of practical digital marketing and its use in today\u2019s businesses.\u00a0Ensure to include in your portfolio, appropriate supporting evidence in addition to your write up, such as screenshots and images of your selected company\u2019s digital marketing communications\/campaign.<\/strong><\/p>\n

TASK1: 1000 words<\/strong><\/h4>\n

Describe the\u00a0Marketing Mix (7ps)<\/strong>\u00a0and the Communication (Promotional) Mix functions, specifically:\u00a0Sales Promotion & Publicity<\/strong>\u00a0and why they are important to organisations. Provide appropriate examples to support your answer.<\/p>\n

(30 Marks)<\/strong><\/p>\n

TASK 2: 1000 words<\/strong><\/h4>\n

Describe the following specific digital marketing channels:\u00a0Mobile Applications (Apps)<\/strong>\u00a0and\u00a0Market Analytics<\/strong>\u00a0and explain how these two digital communication channels help organisations in their marketing communication strategies to reach their target audience.<\/p>\n

(30 Marks)<\/p>\n

TASK 3: 1000 words<\/strong><\/h4>\n

You are required to\u00a0select an organisation of your choice<\/strong>\u00a0and using the\u00a0AIDA Model<\/strong>, examine how your selected company used social media platforms to promote a specific marketing campaign. Include screenshots and images of the campaign selected and ensure they are correctly cited.<\/p>\n

(30 Marks)<\/strong><\/p>\n

Your portfolio should be grammatically correct and include in-text citations and a list of references at the end in the Harvard style.<\/p>\n

(10 Marks)<\/strong><\/p>\n

Declaration:<\/strong>\u00a0At the end of the assessment, you should also include a declaration of any software tools including Generative AI (GAI) applications that you used in developing and completing the assessment.<\/p>\n

Minimum Secondary Research Source Requirements:
\nLevel 3<\/strong>\u00a0\u2013 It is expected that the Reference List will contain at least\u00a0five sources.<\/strong>\u00a0As a MINIMUM the Reference List should include\u00a0three academic books.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

BMP3006 Practical Digital Marketing Regent College London University of Greater Manchester Assessment Brief Module Code and Name:\u00a0BMP3006 Practical Digital Marketing Assessment Number\u00a01 of 1 Assessment\u2026<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9607,9608,9609,2599,9610,10230,9754,10231],"tags":[10232],"class_list":["post-19883","post","type-post","status-publish","format-standard","hentry","category-help-with-marketing-assignment","category-help-with-my-marketing-assignment","category-help-write-my-marketing-essay","category-help-writing-my-marketing-dissertation","category-homework-market","category-marketing-paper-writing-service","category-marketing-research-paper","category-write-my-marketing-thesis-paper","tag-bmp3006-practical-digital-marketing-assessment"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts\/19883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/comments?post=19883"}],"version-history":[{"count":0,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts\/19883\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/media?parent=19883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/categories?post=19883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/tags?post=19883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}