ASSESSMENT BRIEF<\/p>\n
Module title:\tStrategic Marketing RBP020L061A<\/p>\n
Type of assessment:\tReport Plan
\nSubmission Date:\t2PM, 3rd January, 2023<\/p>\n
Instructions for assessment<\/p>\n
Instructions for assessment
\nThe mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature. The proposed product must be marketed by an existing, well-known company.
\n\u2022\tWhat % of marks (if any) are awarded for presentation of work and referencing: 10%
\n\u2022\tWord limit:3500 max excluding references and appendices
\nModule title:\tStrategic Marketing RBP020L061A
\nStrategic marketing is a process of developing and implementing marketing strategies that are aligned with the overall goals and objectives of an organization. It involves analyzing the market and the competition, identifying target customers, and developing a marketing mix (product, price, promotion, and place) that will effectively reach and appeal to those customers.<\/p>\n
Some key elements of strategic marketing include:<\/p>\n
Market research: Gathering and analyzing data about the market, customers, and competitors to inform marketing decisions.<\/p>\n
Target market identification: Identifying specific groups of customers that the organization wants to reach and appeal to.<\/p>\n
Marketing mix: Developing a plan for the four key elements of the marketing mix (product, price, promotion, and place) that will effectively reach and appeal to the target market.<\/p>\n
Marketing objectives: Setting specific, measurable, achievable, relevant, and time-bound goals for the marketing efforts.<\/p>\n
Marketing budget: Allocating resources and establishing a budget for marketing activities.<\/p>\n
Implementation and evaluation: Putting the marketing plan into action and regularly evaluating its effectiveness.<\/p>\n
– . following a strategic marketing process, organizations can effectively reach and appeal to their target customers and achieve their marketing and business goals.<\/p>\n
Your final report should include the following sections
\nPart 1: Introduction and Product\/Service Description (10%)
\nA brief – description and rationale for introducing the new or improved product or service that is the focus of your report. Agree your choice with your tutor by week 3.
\nPart 2: A Critical Analysis of the Market Context (20%)
\nInclude a brief analysis of the market:
\n\u2022\tKey market trends (e.g. growth trends)
\n\u2022\tWho are the key competitors and how are they positioned?
\n\u2022\tSummarise the current customer attitudes\/behaviours in this market
\n\u2022\tIdentify the main issues \/ opportunities you think are relevant including social and\/or ethical issues (if relevant)
\nPart 3: Segmentation, Targeting and Positioning (STP) (20%)
\n\u2022\tWhat base(s) of segmentation you have used and why?
\n\u2022\tInclude size, geodemographic, psychographic etc.
\n\u2022\tSummarise the assessment task profile and persona of your target market and, if not a completely new product, how is the target market different from the segment(s) targeted in the past?
\n\u2022\tInclude a statement that identifies why your target market should buy your improved product or service\u2013 i.e. what benefits it now offers and what problems it solves?<\/p>\n
Part 4: Your Recommended Extended Marketing Mix (given your analysis above) (30%)
\nTraditional marketing mix elements:
\n\u2022\tProduct (include, for example branding and packaging and service quality)
\n\u2022\tPricing Strategy
\n\u2022\tPromotional Strategy including Digital Media
\n\u2022\tChannel or Distribution Strategy
\nServices marketing mix elements (where appropriate):
\n\u2022\tProcess
\n\u2022\tPhysical evidence (e.g. including essential and peripheral evidence, servicescape etc.)
\n\u2022\tPeople (including role of customer in the value creation process as well as employees and\/or relationship marketing challenges)
\nPart 5 A discussion of Implementation Issues (10%)
\nThis section should discuss issues related to implementation such as co-ordination between different departments and the role of internal marketing, as well as resources and capabilities required to implement your chosen marketing strategy.
\nA further 10% of your grade is allocated to presentation and referencing (10%)<\/p>\n
Structure and presentation<\/p>\n
Any written work should be spell-checked and a contents page should be included. Do not use various font sizes and colours Black ink, Arial, size 11, 1.5 lines spaced is recommended. Use DIN A4 format and page margins of 2.5 cm or 1 inch.<\/p>\n
How will your work be assessed?<\/p>\n
Your work will be assessed by a subject expert who will use either the marking criteria provided in the section \u201cInstructions for assessment\u201d or the Marking rubric enclosed in the Appendix – Top Uni Researchers Bridge Essays UK Writings Help For Your Assignments, as appropriate for this module. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.<\/p>\n
Referencing and submission<\/p>\n
You must use the Write My Essay For Me | Essay Writing Service For Your Papers – Harvard System.<\/p>\n
Appendix – Top Uni Researchers Bridge Essays UK Writings Help For Your Assignments: Marking rubric
\nGrade Category
\n(range)
\nAssigned mark
\n________________
\nMarking criteria
\n(weight out of 100)
\nOutstanding<\/p>\n
Introduction 10%<\/p>\n
Introduction and Product\/ Service Description
\nCannot be improved on\tExcellent Introduction and Product Service Description\tVery Good Introduction and Product Service Description\tGood Introduction and Product Service Description\tSatisfactory Introduction and Product Service Description\tUnderdeveloped rationale for introduction of product and Product\/Service Description\tIntroduction and Product Service Description are below the necessary standard\tIntroduction and Product Service Description are substantially below the necessary standard\tMissing or wrong. Doesn\u2019t meet the basic assessment criteria
\nMkt Context 20%
\nA critical analysis of the Market Context
\nCannot be improved on\tExcellent Critical Analysis of the Market Context\tVery Good Critical Analysis of the Market Context\tGood Critical Analysis of the Market Context\tSatisfactory Critical Analysis of the Market Context\tGeneric\/ underdeveloped\/ descriptive Analysis of the Market Context\tCritical Analysis of the Market Context are below the necessary standard\tCritical Analysis of the Market Context are substantially below the necessary standard\tMissing or wrong. Doesn\u2019t meet the basic assessment criteria
\nSTP 20%
\nSegmentation, Targeting and Positioning\tCannot be improved on\tExcellent Critical Analysis of the Segmentation, Targeting and Positioning\tVery Good Critical Analysis of the Segmentation, Targeting and Positioning issues\tGood Critical Analysis of the Segmentation, Targeting and Positioning issues\tSatisfactory Critical Analysis of the Segmentation, Targeting and Positioning issues\tGeneric or underdeveloped Analysis of the Segmentation, Targeting and Positioning\tCritical Analysis of the Segmentation, Targeting and Positioning are below the necessary standard\tCritical Analysis of the Segmentation, Targeting and Positioning are substantially below the necessary standard\tMissing or wrong. Doesn\u2019t meet the basic assessment criteria
\nExt MKT Mix 30%\tCannot be improved on\tExcellent Recommended Extended Marketing Mix\tVery Good Recommended Extended Marketing Mix\tGood Recommended Extended Marketing Mix\tSatisfactory Recommended Extended Marketing Mix\tGeneric or underdeveloped Recommended Extended Marketing Mix\tRecommended Extended Marketing Mix are below the necessary standard\tRecommended Extended Marketing Mix are substantially below the necessary standard\tMissing or wrong. Doesn\u2019t meet the basic assessment criteria
\nImplement – 10%<\/p>\n","protected":false},"excerpt":{"rendered":"
ASSESSMENT BRIEF Module title: Strategic Marketing RBP020L061A Type of assessment: Report Plan Submission Date: 2PM, 3rd January, 2023 Instructions for assessment Instructions for assessment The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1356,1371,1369,1368,1365,1363,1357,502,1364,1355,1358,1361,1360,1367,1366,1370,1359,1362],"tags":[1376,1377,1379,1372,1380,1378,1382,1373,1374,1381,1375,1383,1384],"class_list":["post-2522","post","type-post","status-publish","format-standard","hentry","category-1-dissertation-writing-service-in-uk","category-american-university-assignment-help","category-assessment-brief-writing-help-uk","category-assignment-essay-help","category-assignment-paper-help","category-australia-assessment-task-help","category-best-usa-dissertation-help-service","category-bishops-writing-bureau","category-essay-bay-acer","category-essay-bishop","category-essay-writing-help-in-china","category-essaysbishop","category-essypro","category-homework-essay-market","category-homework-help-marketing-and-tutoring","category-homework-questions-and-answers","category-ksa-and-uae","category-write-my-essay-bay","tag-best-assignment-help","tag-best-essay-writing-service-canada","tag-do-my-assignment-for-me","tag-dubais-1-assignment-writing-help-in-uae","tag-essay-writer","tag-essay-writer-canada","tag-no-1-assignment-help-uae-best-assignment-writing-services","tag-write-my-essay-for-free-plagiarism","tag-write-my-essay-for-me","tag-write-my-essay-for-me-best-website","tag-write-my-essay-in-usa","tag-write-my-essay-online","tag-write-my-thesis-paper"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts\/2522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/comments?post=2522"}],"version-history":[{"count":0,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts\/2522\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/media?parent=2522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/categories?post=2522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/tags?post=2522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}