Assessment Task Information (In-College & Remote delivery)
\nKey details:
\nAssessment title:\tWritten assignment (individual): Advisory Strategy Report<\/p>\n
Module Name:\tStrategic Management
\nModule Code:\tPM607
\nTutor\u2019s Name:\tMichelle Aitken
\nAssessment will be set on:
\nWeek 11
\nPeer Feedback:\tYour tutor will arrange a suitable time for this<\/p>\n
Assessment is due on: \tMonday 14th February 2023 at 12pm, UK time<\/p>\n
Assessment weighting:
\n50%<\/p>\n
Assessment Instructions
\nIn order to succeed in business, it is important to know how and why some companies succeed while others struggle to survive or fail; understanding this helps businesses to identify their own strengths and avoid problems. In the commercial world, it is common for management to commission reports that analyse the competition in order to generate recommendations for their own company strategy. You have been commissioned to research and write an analytical and advisory report for your senior management team.<\/p>\n
Choose a company that is struggling or has failed, e.g. It has closed down, made staff redundant or downsized. With reference to relevant theories, critically analyse the company\u2019s strategies and identify the reasons for its decline. Then compare the company\u2019s methods and strategies to a successful company from the same industry. Finally, use your findings and knowledge of how the industry is evolving to explain what the company could or should have done differently.<\/p>\n
Please note:
\nBefore you submit this assessment, you will have an opportunity to receive feedback from your peers and tutor. This is an individual assessment, and your peer-assessment group will choose different companies and industries.
\n\u3002
\nExpected Word Count:
\n2,000 words (+\/- 10%), following the specific structure outlined below. The word count does not include the title and contents pages, reference list or any appendices.
\n\u3002
\nStructure:
\nThere are four main sections (use sub-sections where required) of the report to be completed. – – Note the word counts by section included are for guidance only:<\/p>\n
Section 1: Introduction (approx. 250-300 words):<\/p>\n
\u2022\tBrief overview of the company and the industry the company operates in
\n\u2022\tBrief justification for selected company in focus (main reason(s) for failure)<\/p>\n
Section 2: Critical Analysis (approx. 350-500 words):<\/p>\n
\u2022\tBrief overview of external environment (apply PESTEL)
\n\u2022\tHomework help: Write Online Essays Papers Homework for you – Analyse and critically appraise the organisation\u2019s own use of environmental analysis in the development of its strategy.
\n\u2022\tWhat decisions\/strategies led to its failure\/decline? Consider this question at one or more levels of strategy, as applicable.
\n\u3002<\/p>\n
Section 3: Competitor Analysis & Comparison (approx. 750-1000 words):<\/p>\n
\u2022\tWhat effect competition had on the failure of the company. Give an overview of their main competitors (apply Game Theory and Porter\u2019s 5 Forces).
\n\u2022\tHomework help: Write Online Essays Papers Homework for you – Analyse a successful competitor and compare and contrast their methods and strategies with the struggling\/failed business (use a SWOT analysis on chosen company and include as an appendix \u2013 this will not be included in the overall word count).
\n\u2022<\/p>\n
\u3002<\/p>\n
Section 4: Conclusion & Recommendations (approx. 300-400 words):<\/p>\n
\u2022\tConsider how the market\/industry will evolve and the likely impacts on the strategy of the organisations operating within it. (citing\/briefly discussing relevant theories)
\n\u2022\tExplain what the company could\/should have done differently.<\/p>\n
References (not included in word count)<\/p>\n
Theory and\/or task resources required for the assessment:
\nThe assessment will cover the materials covered in the first 6 themes of the module.
\nYou must conduct secondary research for this assessment finding relevant sources independently, in addition to the resources listed in your lesson resources.
\nYour analysis of the business must demonstrate your understanding of the theory of strategic management studied in Themes 2-6 of the module. Therefore, you should try to include reference to concepts and theories throughout, e.g. PESTLE, PORTER\u2019S FIVE FORCES, ANSOFF MATRIX, PORTER\u2019S GENERIC STRATEGIES.
\nYou do NOT have to include ALL theories studied, however.
\nYou should not use blogs, Wikipedia, social media or unattributed sources.
\n\u3002<\/p>\n
Referencing style:
\nYou should refer to a minimum of 10 relevant sources for your report. A minimum of 4 sources should be from academic journals. Please refer to your module handbook for a list of useful resources.
\nYou must include a APA style reference list at the end of your report.<\/p>\n
A full bibliography is NOT required.<\/p>\n
Learning Outcomes Assessed:
\nMLO 3. Evaluate how certain factors influence an organisation\u2019s strategy and explain and critically appraise how strategic decisions might impact various levels of an organisation
\nMLO 4. Explain and critically appraise the role of environmental analysis, innovation, entrepreneurship and business ethics in the development of strategy
\nMLO 5. Critically appraise the strategic choices of a range of different business organisations with reference to relevant sources<\/p>\n
Submission Requirements
\nYou must include the following paragraph on your title page:<\/p>\n
I\/we confirm that this assignment is my\/our own work.
\nWhere I\/we have referred to academic sources, I\/we have provided in-text citations and included the sources in the final reference list.<\/p>\n
How to avoid academic misconduct
\nYou should follow academic conventions and regulations when completing your assessed work. If there is evidence that you have done any of the following, whether intentionally or not, you risk getting a zero mark:<\/p>\n
Plagiarism & poor scholarship
\n\u2022\tstealing ideas or work from another person (experts or students)
\n\u2022\tusing quotations from sources without paraphrasing and using citations<\/p>\n
Collusion\/conspiracy
\n\u2022\tworking together with someone else on an individual assessment, e.g., your work is corrected, rephrased or added to by another (both parties would be guilty)<\/p>\n
Buying or commissioning work
\n\u2022\tsubmitting work as your own that someone else produced (whether you paid for it or not)<\/p>\n
Cheating
\n\u2022\tcopying the work of another student
\n\u2022\tusing resources or aids that are not permitted for the assessment<\/p>\n
Fabrication
\n\u2022\tsubmitting work, e.g., laboratory work, which is partly or completely made up. This includes claiming that work was done by yourself alone when it was actually done by a group
\nPersonation
\n\u2022\tclaiming to be another student and taking an assessment instead of them (both parties guilty)<\/p>\n
Specific formatting instructions:
\nYou must type your assessment in Arial font 12, with 1.5 spacing.
\nYou must submit the assessment electronically via the VLE module page. Please ensure you submit it via Turnitin.
\n\u3002<\/p>\n
Assessments submitted after the submission deadline may incur penalties or may not be accepted.
\n\u3002<\/p>\n
Addition submission information \u2013 check you have done the following:<\/p>\n
Format – Best Help Writing My 99 Papers\u2014owl Essay Samplesting \tConsistent font, spacing, page numbers, formatting and subheadings<\/p>\n
Citations \tCorrect format and location throughout the report<\/p>\n
Referencing \tWrite My Essay For Me | Essay Writing Service For Your Papers – Harvard referencing system used correctly in the reference list<\/p>\n
Summarising \tSummarising the results of research
\nParaphrasing \tParaphrasing the contents of research findings<\/p>\n
Spell check\tSpell check the report
\nProof-reading \tProof-reading completed
\nGrammar \tGrammarly has been used to check the report<\/p>\n
How will this assessment be marked?
\nThe assessment will be marked using the following areas and weightings:
\nIntroduction & Purpose (10%)
\n\u2022\tThe environment in which the company operates within is well described
\n\u2022\tRelevant justifications for the choice of company in focus are apparent<\/p>\n
Knowledge & Understanding (20%)
\n\u2022\tA wide breadth of knowledge and understanding is evident through a variety of valid points across themes covered on the course
\n\u2022\tNumerous relevant theories and\/or studies are referred to throughout and applied in context to support points made
\n\u2022
\nCritical Analysis (35%)
\n\u2022\tA wide variety of key strengths and weaknesses are identified across all companies analysed
\n\u2022\tRelevant tools, theories and\/or studies are used well to highlight these strengths & weaknesses
\n\u2022\tA variety of different methods and strategies are compared; these make clear any unique advantages gained and\/or errors of judgement
\n\u2022\tThe likely effects of competition are well covered and explained<\/p>\n
Conclusion & Recommendations (15%)
\n\u2022\tThe critical analysis has been summarized well and well-considered strategic alternatives (i.e. what the company should have done differently) are recommended.
\n\u2022\tThe evolving industry\/market in question has been considered and this is apparent in the recommendations.
\n\u3002<\/p>\n
Academic Skills (10%)
\n\u2022\tClear explanation of ideas.
\n\u2022\tReport is well structured.
\n\u2022\tCoherent organisation of ideas.
\n\u2022\tAppropriate academic language.
\n=<\/p>\n
Academic Integrity (10%)
\n\u2022\tInformation from sources is appropriately paraphrased \/ summarised rather than relying on quotes
\n\u2022\tAny direct and indirect quotations are clearly marked and acknowledged with correct citations
\n\u2022\tReferences match the citations and are correctly formatted
\n\u2022\tData\/facts presented are genuine and accurate<\/p>\n
How will you get feedback?
\nYou will receive feedback from your peers and tutor before you submit the assessment.
\nYou will receive feedback from your tutor once the assessment has been marked. This feedback will be directly related to the marking criteria detailed above and will highlight the general strengths and weaknesses of your submission.<\/p>\n
This assessment task is for a written assignment in the module “Strategic Management” (PM607) with a tutor named Michelle Aitken. The assignment is due on Monday 14th February 2023 at 12pm UK time and is worth 50% of the total grade for the module. The assignment requires you to choose a struggling or failed company, critically analyze the company’s strategies and reasons for its decline, compare the company’s methods and strategies to a successful company from the same industry, and explain what the company could or should have done differently. The expected word count is 2,000 words (+\/- 10%) and must follow the specific structure outlined in the assessment instructions.<\/p>\n
The report should have four main sections: Introduction, Critical Analysis, Competitor Analysis & Comparison, and Conclusion & Recommendations. You must conduct secondary research for the assignment and reference a minimum of 10 relevant sources, with at least 4 being from academic journals. The referencing style required is APA and a reference list must be included at the end of the report.<\/p>\n
The assessment is designed to assess the following learning outcomes:<\/p>\n
MLO 3: Evaluate how certain factors influence an organization’s strategy and explain and critically appraise how strategic decisions might impact various levels of an organization
\nMLO 4: Explain and critically appraise the role of environmental analysis, innovation, entrepreneurship, and business ethics in the development of strategy
\nMLO 5: Critically appraise the strategic choices of a range of different business organizations with reference to relevant sources.
\nYou must confirm that the assignment is your own work and include proper in-text citations and reference sources where necessary. You are also required to receive feedback from peers and the tutor before submitting the final version of the assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"
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