Coursework Brief<\/p>\n
– Summary information
\nType of assessment:\tMMC Launch Marketing Plan
\nIndividual or group:\tIndividual
\nComponent weighting:\tContributes 80% of the total module grade
\nLearning outcomes assessed\t1-7<\/p>\n
Assessment instructions
\nAssesses learning outcomes 1-7
\nFollowing the creation of the infographic, the board of your MMC brand organisation have decided to approve your new product for further development. They have asked you to produce an individual 2,000 word launch marketing plan (in report format) that provides more detail and justification of your marketing mix decisions to support the UK launch of your MMC product. Based on your new learning from week seven onwards, and on your reflections on the board\u2019s feedback from your infographic, the launch marketing plan should progress from the Infographic towards a more complete decision set for the product\u2019s UK launch. The launch marketing plan is an individual task, so please make sure that the work that you submit is your own.
\nTo achieve this task you will need to produce an individual launch marketing plan that:
\n\u25cf\tbriefly introduces the organisation, its market position, and summarises the task that you were given at the outset of the MMC
\n\u25cf\tgives an overview of 2 or 3 factors from the PESTEL environment that are the most impactful for your product
\n\u25cf\testablishes the UK market opportunity for your new product\u2019s category, including identifying current competitors and their relative positions,
\n\u25cf\tconsiders what segmentation, targeting and positioning should be adopted for the new product, factoring in the consumer buying behaviours in the target market,
\n\u25cf\tidentifies and justifies your detailed integrated marketing mix decisions across product, promotion, price and place. You may mention the additional Ps of the extended marketing mix for completeness if you wish, but the focus of this plan should be the 4Ps,
\n\u25cf\tfully addresses any ethical\/CSR concerns that might surround your product idea,
\n\u25cf\tincludes at least one recommendation for marketing research that could be used to monitor the success of the product launch over the first 12 months,
\n\u25cf\tsummarises why the board should support your product launch marketing plan.
\nA Word template document for the launch marketing plan will be available from Moodle \u2013 this will provide a basic structure that will help you when assignment brief – creating this document, but please submit your final document in .pdf format.<\/p>\n
Presenting coursework for assessment
\nThe authentic and essential requirements for this piece of assessed work are;
\n\u25cf\tThe document should be in Adobe Portable Document Format – Best Help Writing My 99 Papers\u2014owl Essay Samples (.pdf) file and no larger than 100Mb. Documents submitted in other formats are liable to visual corruption by the Turnitin software, so please make sure to use .pdf. Take extra care if you are using Apple computers to develop your work.
\n\u25cf\tIt must be word-processed in Arial font size 11 and double-spaced.
\n\u25cf\tAll pages must be numbered
\n\u25cf\tYour document should start with a title page that should include the name of the module, the name of the MMC brand and your product, your student number (but not your name), the word count, and may include pictures\/logos to make it attractive. You are also required to include a contents page after the title page.
\n\u25cf\tThere should be a reference list in Write My Essay For Me | Essay Writing Service For Your Papers – Harvard format, but no appendices.<\/p>\n
Assignment length \/ equivalent
\nThe word count is 2,000 words.<\/p>\n
Assessment criteria rubric assessment
\nAssessment Paper Writing\tThreshold Pass
\n40-49%\tGood<\/p>\n
50-59%\tVery Good<\/p>\n
60-69%\tExcellent<\/p>\n
70-85%\tOutstanding<\/p>\n
85-100%
\nOrgIntro
\nIntroduction to the organisation and its market position.
\nOutcomes: 1, 6 & 7\tReasonable introduction to the organisation and its market position.\tGood introduction to the organisation and its market position.\tVery good introduction to the organisation and its market position.\tExcellent introduction to the organisation and its market position.\tOutstanding introduction to the organisation and its market position.
\nMktOpp
\nEstablishes the UK market opportunity, including PESTEL and identifying competitors.
\nOutcomes: 1 – 7\tReasonable research into the market opportunity, PESTEL and competitors.\tGood research into the market opportunity, PESTEL and competitors.\tVery good research into the market opportunity, PESTEL and competitors.\tExcellent and insightful research into the market opportunity, PESTEL and competitors.\tOutstanding and insightful research into the market opportunity, PESTEL and competitors.
\nSTP&Buying
\nConsideration of STP and consumer buying behaviours.
\nOutcomes: 1 – 7\tReasonable consideration of STP and consumer buying behaviours.\tGood consideration of STP and consumer buying behaviours.\tVery good consideration of STP and consumer buying behaviours.\tExcellent consideration of STP and consumer buying behaviours.\tOutstanding consideration of STP and consumer buying behaviours.
\nMktgMix.
\nIdentification of justified and integrated marketing mix decisions.
\nOutcomes: 1, 2, 3, 5, 6 & 7\tSomewhat justified and integrated marketing mix plans.\tMostly justified and integrated marketing mix plans.\tVery well justified and integrated marketing mix plans.\tExcellently justified and integrated marketing mix plans.\tOutstanding justified and integrated marketing mix plans.
\nEthics\/CSR
\nAddressing of ethical\/CSR concerns.
\nOutcome: 4\tReasonable consideration of ethics\/CSR.\tGood consideration of ethics\/CSR.\tVery good consideration of ethics\/CSR.\tExcellent consideration of ethics\/CSR.\tOutstanding consideration of ethics\/CSR.
\nMkt Research
\nRecommendation of marketing research to monitor success of launch
\nOutcomes 6 & 7\tInadequate recommendation for marketing research.\tInadequate recommendation for marketing research.\tReasonable recommendation for marketing research.\tGood recommendation for marketing research.\tExcellent recommendation for marketing research.
\nWriting Your Online Study Bay Assessment Task Assignment Help
\nThe quality of the report, including Write My Essay For Me | Essay Writing Service For Your Papers – Harvard formatting.
\nOutcomes: 3 & 5\tThe plan is very poorly written and may include an unacceptable number of spelling\/grammatical errors and incorrect use of Write My Essay For Me | Essay Writing Service For Your Papers – Harvard formatting.\tThe plan is poorly written and may include a number of spelling\/grammatical errors and incorrect use of Write My Essay For Me | Essay Writing Service For Your Papers – Harvard formatting.\tThe plan is acceptably written but may include some spelling\/grammatical errors and mostly correct use of Write My Essay For Me | Essay Writing Service For Your Papers – Harvard formatting.\tThe plan is well written but may include a few spelling\/grammatical errors and mostly correct use of Write My Essay For Me | Essay Writing Service For Your Papers – Harvard formatting.\tThe plan is professionally written with no spelling\/grammatical errors and correct use of Write My Essay For Me | Essay Writing Service For Your Papers – Harvard formatting<\/p>\n
What is the coursework brief?<\/p>\n
The coursework brief is to create an individual launch marketing plan for a new product of an MMC brand organization that has been approved for further development. The plan should be in report format and should progress from the Infographic towards a more complete decision set for the product’s UK launch. The plan should introduce the organization, its market position, and summarize the task given at the outset of the MMC. The plan should provide an overview of 2-3 factors from the PESTEL environment, establish the UK market opportunity for the new product’s category, consider segmentation, targeting and positioning for the new product, identify and justify detailed integrated marketing mix decisions across product, promotion, price and place, fully address any ethical\/CSR concerns surrounding the product idea, include at least one recommendation for marketing research to monitor the success of the product launch over the first 12 months, and summarize why the board should support the product launch marketing plan. The plan will be assessed on its research into the market opportunity, PESTEL and competitors, consideration of STP and consumer buying behaviours, identification of justified and integrated marketing mix decisions, addressing of ethical\/CSR concerns, and recommendation of marketing research to monitor the success of the launch. The document should be no larger than 100Mb and in Adobe Portable Document Format – Best Help Writing My 99 Papers\u2014owl Essay Samples (.pdf) file. The word count is 2,000 words.<\/p>\n
Regenerate response<\/p>\n","protected":false},"excerpt":{"rendered":"
Coursework Brief – Summary information Type of assessment: MMC Launch Marketing Plan Individual or group: Individual Component weighting: Contributes 80% of the total module grade\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2599,1366,635],"tags":[2556,2860],"class_list":["post-5534","post","type-post","status-publish","format-standard","hentry","category-help-writing-my-marketing-dissertation","category-homework-help-marketing-and-tutoring","category-marketing-research-paper-topics","tag-help-write-my-assignment","tag-mmc-launch-marketing-plan"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts\/5534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/comments?post=5534"}],"version-history":[{"count":1,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts\/5534\/revisions"}],"predecessor-version":[{"id":5536,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/posts\/5534\/revisions\/5536"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/media?parent=5534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/categories?post=5534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/uk\/wp-json\/wp\/v2\/tags?post=5534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}