A SSESSMENT 3 BRIEF
\nSubject Code and Title MGT502 Business Communication
\nAssessment Presentation \u2013 Exemplary Business Presentation
\nIndividual\/Group Individual
\nLength 5 minutes
\nFace-to-face students: presentation in class with 5-10 slides
\nOnline students: video presentation
\nLearning Outcomes This assessment addresses the following Subject Learning Outcomes:
\na) Apply research, academic and communication skills appropriate to the level of study and observe academic referencing requirements
\nc) Identify and apply effective communication methods within a business and academic environment
\nd) Write a word essay – Evaluate the use and importance of technology within a business environment
\nSubmission 12 Week Delivery:
\nOnline students: Due by 11:55 pm AEDT Friday of Module 6.1 (week 11)
\nFace-to-face students: Facilitator to advise students on the exact date of presentation (the student will present during week 11)
\nIntensive Online students: Due by 11:55 pm AEDT Friday of Module 6.1 (week 6)
\nWeighting 20 %
\nTotal Marks 20 marks
\nContext
\nIn this subject, the students have been introduced to the concepts of business communication and transferrable academic skills. This assessment requires students to have a well-formed view of effective business communication, the importance and use of technology, and to apply their communication skills to deliver a compelling speech. In addition, this assessment requires students to develop competencies in video and audio presentation techniques.
\nInstructions
\nYou are required to prepare a 5-minute presentation identifying aspects of a specific type of exemplary business presentation such as sales pitches, progress reports, business proposals etc. (decided by facilitator). Write a page paper – Describe the elements included in a successful delivery giving examples and practical recommendations.
\n\u2022 Face-to-face students should present their findings using 5-10 PowerPoint slides or Prezi.
\n\u2022 Online students may use visual aids in their video but should address the audience directly paying attention to audio quality, lighting quality, sincerity of presentation, clarity of your perspective, and overall impact.
\nPresentation Content:
\nIn the presentation, students are required to:
\n\u2022 Introduce themselves
\n\u2022 Write a page paper – Describe aspects of a specific type of effective business presentation (decided by the facilitator)
\n\u2022 Give examples and practical recommendations on how to succeed in delivery
\n\u2022 Deliver their speech in a compelling manner with clarity, conciseness, and concreteness
\n\u2022 Develop a conclusion.
\n\u2022 Please include a reference list using APA 6th style on a separate page \u2022 Please use at least 4 in-text citations
\nPresentation Questions:
\nPresentations should address the following questions, along with any other relevant points:
\n\u2022 What does an exemplary business presentation look like?
\n\u2022 Which characteristics make it effective?
\n\u2022 How does the effectiveness of the presentation affect the outcome?
\n\u2022 How can the use of technology improve business communication?
\n\u2022 In a business environment, when would you likely use business presentation skills?
\n\u2022 What is the main conclusion(s) of your presentation?
\nStudents are expected to present their assessment to the class when directed to by the Learning Facilitator. They are expected to be dressed and groomed professionally and to attend and fully participate while their colleagues are presenting.
\nSubmission Instructions for online students:
\nSubmit your video in Assessment 3 Presentation submission link in the main navigation menu in MGT502 Business Communication by 11:55 pm AEST.
\nA rubric will be attached to the assessment. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
\nVideo Submission Instructions for online students:
\n(1) Creating your video presentation
\n\u2022 Create a short video presentation, length: 5 minutes o Be specific and clear, as you will be assessed on originality and authenticity o Students are expected to be dressed and groomed professionally
\n\u2022 Your presentation must be in video format (mp4, MOV, etc.) for uploading into Blackboard (refer to the link below)
\n(2) Uploading your video presentation
\n\u2022 Detailed instructions on compressing (if necessary) and uploading video presentation is available at https:\/\/laureate- au.blackboard.com\/webapps\/blackboard\/content\/listContent.jsp?course_id=_4044_1&cont ent_id=_387629_1&mode=reset
\n\u2022 Submit the recorded video via the Assessment 3 link in the main navigation menu in MGT502 Business Communication.
\n\u2022 After uploading your video presentation, retain a copy in a safe place.
\n\u2022 The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal.
\n\u2022 Feedback can be viewed in My Grades.
\nMarking Rubric:
\nYour presentation will be marked against the rubric shown on the next two pages. Please ensure that your submission afddresses all three of the Assessment Attributes in the rubric.
\nAssessment Rubric
\nAssessment Attributes Fail (Unacceptable) 0-49% Pass
\n(Functional)
\n50-64% Credit
\n(Proficient) 65-74% Distinction
\n(Advanced)
\n75 -84% High Distinction
\n(Exceptional)
\n85-100%
\nKnowledge and understanding (technical and
\ntheoretical knowledge)
\nPercentage for this
\ncriterion
\n25 %
\nLimited understanding of required concepts and knowledge
\nKey components of the assignment are not addressed.
\nKnowledge or understanding of the field or discipline.
\nResembles a recall or summary of key ideas.
\nOften confuses assertion of personal opinion with information substantiated by evidence from the research\/course materials.
\nThorough knowledge or understanding of the field or discipline\/s. Supports personal opinion and information substantiated by evidence from the research\/course materials.
\nDemonstrates a capacity to explain and apply relevant concepts.
\nHighly developed understanding of the field or discipline\/s.
\nDiscriminates between assertion of personal opinion and information substantiated by robust evidence from the research\/course materials and extended reading.
\nA sophisticated understanding of the field or discipline\/s.
\nSystematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research\/course materials and extended reading.
\nWell demonstrated capacity
\nto explain and apply relevant concepts.
\nMastery of concepts and application to new situations\/further learning.
\nAnalysis and application with synthesis of new knowledge
\nPercentage for this
\ncriterion
\n25 %
\nLimited synthesis and analysis.
\nLimited application\/recommendati ons based upon analysis.
\nDemonstrated analysis and synthesis of new knowledge with application.
\nShows the ability to interpret relevant information and literature.
\nWell-developed analysis and synthesis with application of recommendations linked to analysis\/synthesis.
\nThoroughly developed and creative analysis and synthesis as well as justified recommendations linked to analysis\/synthesis.
\nHighly sophisticated and creative analysis, synthesis of new with existing knowledge.
\nRecommendations are
\nclearly justified based on the analysis\/synthesis. Applying knowledge to new situations\/other cases.
\nMGT502_Assessment_3_Brief_Presentation_Module 6.1 Page 4 of 5
\nEffective
\nCommunication
\nPercentage for this
\ncriterion
\n50 %
\nDifficult to understand for audience, no logical\/clear structure, poor flow of ideas, argument lacks supporting evidence.
\nAudience cannot follow the line of reasoning.
\nInformation, arguments and evidence are presented in a way that is not always clear and logical.
\nLine of reasoning is often difficult to follow.
\nInformation, arguments and evidence are well presented, mostly clear flow of ideas and arguments.
\nLine of reasoning is easy to follow.
\nInformation, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence.
\nDemonstrates analytical skills.
\nExpertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
\nEngages and sustains audience\u2019s interest in the topic, demonstrates high levels of insight and analytical skills.
\nEffective use of diverse presentation aids, including graphics and multi-media.
\nMGT502_Assessment_3_Brief_Presentation_Module 6.1 Page 5 of 5<\/p>\n","protected":false},"excerpt":{"rendered":"
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