\u00a0
\nAssignment 4: Track a Company\u2019s Social Media Content
\nDue Week 10 and worth 250 points
\nRefer to Figure 15.19 \u201cContent Creation Tactics for XYZ Coffee Company\u201d, located on page 341 of your textbook. Select a company of your choice that uses multiple forms of social media for its marketing strategy.
\nWrite a five to seven (5-7) page paper in which you:<\/p>\n
Write a page paper – Describe the selected company including but not limited to its size, industry, main products \/ services and target market, and objectives.
\nCreate an inventory of the company\u2019s existing social media platforms including name, type, and general description for each platform. Next, determine each platform\u2019s main purpose and analyze the main role and influence that each platform has on this company\u2019s marketing strategy.
\nExamine how each social media platform fits in the social media marketing strategy \/ plan in order to generate business for the company. Examine the main pros and cons of each platform regarding the company\u2019s marketing strategy. Justify your response.
\nDetermine the type of social media platform that received the most activity both from the audience and within the company. Next, determine the type of social media that has the most positive influence regarding the company\u2019s market strategy. Provide a rationale for your response.
\nPropose one (1) overall strategy for the company\u2019s social media campaign in order to leverage the content to increase more customer usage. Provide a rationale for your response.
\nExamine the company\u2019s mobile computing technology within its marketing strategy. Next, suggest how you would use mobile computing for the company\u2019s marketing. Provide a rationale for your suggestion.
\nUse at least three (3) quality academic resources. Note: Wikipedia does not qualify as an academic resource.
\nFormat your assignment according to the following formatting requirements:<\/p>\n
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
\nInclude a cover page containing the title of the assignment, the student\u2019s name, the professor\u2019s name, the course title, and the date. The cover page is not included in the required page length.
\nInclude a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.<\/p>\n
The specific course learning outcomes associated with this assignment are:<\/p>\n
Appraise social media marketing to determine the value to marketing plans.
\nExamine the factors in a social media plan cycle in order to create social media strategies.
\nWrite a word essay – Evaluate how inline publishing methods (e.g., webinars, podcasts, white papers, articles, and eBooks, etc.) fit in a social media marketing plan to generate business.
\nDefend the pros and cons of marketing with social networks.
\nExamine the different types of social media networks (e.g., microblogs, discussion boards, social news sites, and Q&A sites), and analyze how to integrate these tools into a social media marketing campaign.
\nInterpret social media challenges with mobile computing and marketing, and speculate the future trends.
\nDetermine the key elements of developing an effective social media marketing plan and choose questions to help evaluate a social media marketing plan.
\nUse technology and information resources to research issues in social media marketing.
\nWrite clearly and concisely about social media marketing using proper writing mechanics.<\/p>\n
Click here to view the rubric.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0 Assignment 4: Track a Company\u2019s Social Media Content Due Week 10 and worth 250 points Refer to Figure 15.19 \u201cContent Creation Tactics for XYZ Coffee Company\u201d, located on page 341 of your textbook. Select a company of your choice that uses multiple forms of social media for its marketing strategy. Write a five to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5671,5664,5668,5665,5672,5667,5669,5670,5673,5666],"tags":[5676,5681,5680,5675,5674,5677,5678,5679,4639],"class_list":["post-14154","post","type-post","status-publish","format-standard","hentry","category-1500-words-assessment-brief","category-ace-homework-tutors","category-create-a-4-6-page","category-discussion-assignment","category-do-my-assignment-for-me-online-write-academic-papers","category-for-this-assignment-you-will-write-a-paper","category-help-write-a-word-paper","category-need-expert-to-write-a-word-essay","category-online-homework-help-do-my-online-class-assignment","category-presentation-assignment","tag-1500-words-assessment-task","tag-ace-my-homework","tag-assignment-homework-help-homework-answers","tag-construct-a-5-to-6-page-paper","tag-create-a-2-4-page-resource","tag-create-powerpoint-include-harvard-referencing","tag-i-need-completed-essay-in-300-400-words","tag-use-the-assigned-reading-and-at-least-2-other-sources-to-discuss","tag-write-a-page-assignment"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/14154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/comments?post=14154"}],"version-history":[{"count":0,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/14154\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/media?parent=14154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/categories?post=14154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/tags?post=14154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}