******US ENGLISH, CORRECT ENGLISH FORMATTING AND SENTENCE STRUCTURE ********NO PLAGIARISM, SAFE ASSIGN USED******<\/p>\n
Unit VIII\u00a0<\/p>\n
Textbook:
\nKotler, P., & Keller, K. L. (2016: 2024 – Do my homework – Help write my assignment online). Marketing management (15th ed.) [VitalSource Bookshelf version]. Upper Saddle River, NJ: Pearson. Retrieved from https:\/\/online.vitalsource.com\/#\/books\/9781323591512<\/p>\n
Discussion Question
\nEvents, advertising, sales promotion and PR are meant to communicate the message to the target market and attract them to buying products and services of the company. The following are the main aspects of each category.<\/p>\n
1.\tmanaging advertising-objectives of the advertising, budget, the cost, customized messages, media and the effectiveness of advertising<\/p>\n
2.\tSales promotion- main aspects of sales promotion include; purpose of the promotion, rapid growth, objectives of the promotion, tools for trade promotion and developing a program for sales promotion.<\/p>\n
3.\tEvents- marketing objectives, sales growth, communication.<\/p>\n
4.\tPublic relations- the main aspects include the marketing objectives, the PR messages and vehicles
\nPrioritize advertising as it covers a wider area of the target market.<\/p>\n
Unit VIII Case Study\u00a0
\nCase studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company. Select one of the three case studies listed below, which can be found in your textbook. Write a word essay – Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.<\/p>\n
Option 1: Red Bull (pp. 581\u2013582)
\n1.\tWhat are Red Bull\u2019s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks to their brand equity of competing against such powerhouses?<\/p>\n
2.\tDiscuss the pros and cons of Red Bull\u2019s nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?<\/p>\n
3.\tDiscuss the effectiveness of Red Bull\u2019s sponsorships, advertisements, personal selling strategies, promotion, events, and public relations. Where should the company draw the line in terms of risk?<\/p>\n
4.\tRecommend the next steps for Red Bull with respect to their marketing and advertising strategies.<\/p>\n
Option 2: Gillette (pp. 612\u2013613)
\n1.\tGillette has successfully convinced the world that more is better in terms of number of blades and other razor features. How did they do it? Why has that worked in the past? Will it continue to work in the future? Why, or why not? Will Gillette ever become as successful at marketing to women as to men? Why, or why not?<\/p>\n
2.\tWhy have Gillette\u2019s sports marketing partnerships been so successful in developing their brand equity?<\/p>\n
3.\tSome of Gillette\u2019s spokespeople such as Derek Jeter and Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette\u2019s brand equity or marketing message? Explain.<\/p>\n
4.\tDiscuss the effectiveness of their overall marketing campaign including advertising, personal selling, promotion, events, and public relations strategies.<\/p>\n
5.\tRecommend next steps for Gillette with respect to their marketing and advertising strategies.<\/p>\n
Option 3: Unilever (Axe and Dove) (pp. 632\u2013633)
\n1.\tWhat makes personal marketing work? Why are Dove and Axe so successful at developing their brand equity?<\/p>\n
2.\tDiscuss the effectiveness of the overall marketing campaigns including advertising, personal selling, promotion, events, and public relations strategies.<\/p>\n
3.\tIs there a conflict of interest in the way Unilever markets to women and young men? Is it undoing all the good that might be done in the \u201cCampaign for Real Beauty\u201d by making women sex symbols in Axe ads? Discuss.<\/p>\n
4.\tRecommend next steps for Unilever with respect to their marketing and advertising strategies.<\/p>\n
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.<\/p>\n","protected":false},"excerpt":{"rendered":"
******US ENGLISH, CORRECT ENGLISH FORMATTING AND SENTENCE STRUCTURE ********NO PLAGIARISM, SAFE ASSIGN USED****** Unit VIII\u00a0 Textbook: Kotler, P., & Keller, K. L. (2016: 2024 – Do my homework – Help write my assignment online). Marketing management (15th ed.) [VitalSource Bookshelf version]. Upper Saddle River, NJ: Pearson. Retrieved from https:\/\/online.vitalsource.com\/#\/books\/9781323591512 Discussion Question Events, advertising, sales promotion […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5671,5664,5668,5665,5672,5667,5669,5670,5673,5666],"tags":[5676,5681,5680,5675,5674,5677,5678,5679,4639],"class_list":["post-14220","post","type-post","status-publish","format-standard","hentry","category-1500-words-assessment-brief","category-ace-homework-tutors","category-create-a-4-6-page","category-discussion-assignment","category-do-my-assignment-for-me-online-write-academic-papers","category-for-this-assignment-you-will-write-a-paper","category-help-write-a-word-paper","category-need-expert-to-write-a-word-essay","category-online-homework-help-do-my-online-class-assignment","category-presentation-assignment","tag-1500-words-assessment-task","tag-ace-my-homework","tag-assignment-homework-help-homework-answers","tag-construct-a-5-to-6-page-paper","tag-create-a-2-4-page-resource","tag-create-powerpoint-include-harvard-referencing","tag-i-need-completed-essay-in-300-400-words","tag-use-the-assigned-reading-and-at-least-2-other-sources-to-discuss","tag-write-a-page-assignment"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/14220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/comments?post=14220"}],"version-history":[{"count":0,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/14220\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/media?parent=14220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/categories?post=14220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/tags?post=14220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}