This is 3 part Homework
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\nAssignment 1: Create an Instagram Campaign
\nDue Week 6 and worth 190 points
\nInstagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos. Refer to Instagram website, located at https:\/\/instagram.com\/, for more information about Instagram.
\nImagine that you work for the marketing department in a midsized company. As one of the company\u2019s new marketing initiatives, your supervisor has asked you to design a contest of an Instagram campaign in order to get more photos from the campaign participants.
\nNote: You may create and \/ or assume all necessary assumptions needed for the completion of this assignment.
\nWrite a three to five (3-5) page paper in which you:<\/p>\n
Select one (1) product that you would like to utilize for the Instagram Campaign. Specify the main reasons why the company would benefit from using this product for the campaign.
\nSpecify the main purpose of the Instagram campaign for the company regarding its social media marketing. Next, define the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign.
\nDesign the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.
\nDetermine the metrics that you would use to monitor the progress of your campaign. Provide a rationale for your response.
\nAppraise the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy.
\nCompare and contrast the fundamental differences between active marketing and passive marketing. Next, provide a scenario or example in which using a passive marketing strategy would bring benefit to this company. Provide a rationale for your response.
\nApply social media marketing skills and be creative with the formatting (e.g., font color, size, layout, etc.) Note:Make sure the font size is not larger than 18.
\nUse at least three (3) quality academic resources. Note: Wikipedia does not qualify as an academic resource.<\/p>\n
The specific course learning outcomes associated with this assignment are:<\/p>\n
Assess the steps of finding the target audience in order to improve business strategies and audience interaction online.
\nExamine the rules of engagement for success in social media marketing and compare the fundamental differences between passive verses active marketing.
\nAssess the benefits of online video sharing and photo sharing, determine how you can control user generated content, and analyze how to utilize them to develop an effective marketing strategy.
\nUse technology and information resources to research issues in social media marketing.
\nWrite clearly and concisely about social media marketing using proper writing mechanics.<\/p>\n
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\nAssignment 2: Create a Video Marketing Campaign
\nDue Week 8 and worth 180 points
\nUse the Internet to select a small company that sells products that would lend themselves to being demonstrated in \u201cHow To\u201d videos. Next, imagine that the company has hired you to create the \u201cHow To\u201d video for its Website. The company also asked you to generate a video marketing campaign in order to better introduce the products and increase business sales. \u00a0
\nWrite a two to three (2-3) page paper in which you:<\/p>\n
Write a page paper – Describe the company and its main products. Specify the main benefits of the products and why customers should prefer the products over the competition.
\nPropose the main content of the \u201cHow To\u201d series that you will create for the company. Provide a rationale for your response.
\nDetermine the main social media communities that the company is currently leveraging in terms of the followers within the target market. Next, suggest one (1) way in which you can increase online community involvement by encouraging submission of \u201cHow To\u201d videos from the followers. Provide a rationale for your response.
\nDetermine the metrics that you would use to monitor the progress of the campaign. Provide a rationale for your response.
\nAnalyze the main pros and cons of developing online video as related to the effectiveness of marketing strategy for this company. Justify your response.
\nApply social media marketing skills and be creative with the formatting (e.g., font color, size, layout, etc.). Note: Make sure the font size is not larger than 18.
\nUse at least three (3) quality academic resources. Note: Wikipedia does not qualify as an academic resource.<\/p>\n
The specific course learning outcomes associated with this assignment are:<\/p>\n
Assess the benefits of online video sharing and photo sharing, determine how you can control user generated content, and analyze how to utilize them to develop an effective marketing strategy.
\nDetermine the key elements of developing an effective social media marketing plan and choose questions to help evaluate a social media marketing plan.
\nUse technology and information resources to research issues in social media marketing.
\nWrite clearly and concisely about social media marketing using proper writing mechanics.<\/p>\n
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\nAssignment 3: Track a Company\u2019s Social Media Content
\nDue Week 10 and worth 250 points
\nRefer to Figure 15.19 \u201cContent Creation Tactics for XYZ Coffee Company\u201d, located on page 341 of your textbook. Select a company of your choice that uses multiple forms of social media for its marketing strategy.
\nWrite a five to seven (5-7) page paper in which you:<\/p>\n
Write a page paper – Describe the selected company including but not limited to its size, industry, main products \/ services and target market, and objectives.
\nCreate an inventory of the company\u2019s existing social media platforms including name, type, and general description for each platform. Next, determine each platform\u2019s main purpose and analyze the main role and influence that each platform has on this company\u2019s marketing strategy.
\nExamine how each social media platform fits in the social media marketing strategy \/ plan in order to generate business for the company. Examine the main pros and cons of each platform regarding the company\u2019s marketing strategy. Justify your response.
\nDetermine the type of social media platform that received the most activity both from the audience and within the company. Next, determine the type of social media that has the most positive influence regarding the company\u2019s market strategy. Provide a rationale for your response.
\nPropose one (1) overall strategy for the company\u2019s social media campaign in order to leverage the content to increase more customer usage. Provide a rationale for your response.
\nExamine the company\u2019s mobile computing technology within its marketing strategy. Next, suggest how you would use mobile computing for the company\u2019s marketing. Provide a rationale for your suggestion.
\nUse at least three (3) quality academic resources. Note: Wikipedia does not qualify as an academic resource.
\nFormat your assignment according to the following formatting requirements:<\/p>\n
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
\nInclude a cover page containing the title of the assignment, the student\u2019s name, the professor\u2019s name, the course title, and the date. The cover page is not included in the required page length.
\nInclude a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.<\/p>\n
The specific course learning outcomes associated with this assignment are:<\/p>\n
Appraise social media marketing to determine the value to marketing plans.
\nExamine the factors in a social media plan cycle in order to create social media strategies.
\nWrite a word essay – Evaluate how inline publishing methods (e.g., webinars, podcasts, white papers, articles, and eBooks, etc.) fit in a social media marketing plan to generate business.
\nDefend the pros and cons of marketing with social networks.
\nExamine the different types of social media networks (e.g., microblogs, discussion boards, social news sites, and Q&A sites), and analyze how to integrate these tools into a social media marketing campaign.
\nInterpret social media challenges with mobile computing and marketing, and speculate the future trends.
\nDetermine the key elements of developing an effective social media marketing plan and choose questions to help evaluate a social media marketing plan.
\nUse technology and information resources to research issues in social media marketing.
\nWrite clearly and concisely about social media marketing using proper writing mechanics<\/p>\n","protected":false},"excerpt":{"rendered":"
This is 3 part Homework \u00a0 Assignment 1: Create an Instagram Campaign Due Week 6 and worth 190 points Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos. Refer to Instagram website, located at https:\/\/instagram.com\/, for more information about Instagram. Imagine that you work […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5671,5664,5668,5665,5672,5667,5669,5670,5673,5666],"tags":[5676,5681,5680,5675,5674,5677,5678,5679,4639],"class_list":["post-14224","post","type-post","status-publish","format-standard","hentry","category-1500-words-assessment-brief","category-ace-homework-tutors","category-create-a-4-6-page","category-discussion-assignment","category-do-my-assignment-for-me-online-write-academic-papers","category-for-this-assignment-you-will-write-a-paper","category-help-write-a-word-paper","category-need-expert-to-write-a-word-essay","category-online-homework-help-do-my-online-class-assignment","category-presentation-assignment","tag-1500-words-assessment-task","tag-ace-my-homework","tag-assignment-homework-help-homework-answers","tag-construct-a-5-to-6-page-paper","tag-create-a-2-4-page-resource","tag-create-powerpoint-include-harvard-referencing","tag-i-need-completed-essay-in-300-400-words","tag-use-the-assigned-reading-and-at-least-2-other-sources-to-discuss","tag-write-a-page-assignment"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/14224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/comments?post=14224"}],"version-history":[{"count":0,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/14224\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/media?parent=14224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/categories?post=14224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/tags?post=14224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}