PROJECT OUTLINE<\/p>\n
Assessment title:\tCase Study on Revenue Management Programme:\tMEIHM
\nCourse name:\tRevenue and Pricing Management<\/p>\n
Learning outcomes:<\/p>\n
1.\tIdentify the principles of revenue and yield management.
\n2.\tDiscuss, demonstrate and apply demand management strategies, pricing, capacity management, discount allocation, forecasting and other associated procedures essential to successful Yield Management.
\n—> The principles of revenue and yield management include:
\nMaximizing revenue by adjusting prices and availability based on current demand and market conditions
\nOptimizing capacity utilization by controlling the number of rooms, seats, or other resources available for sale
\nAllocating discounts and promotions strategically to different segments of customers
\nForecasting demand and making adjustments to prices and availability accordingly
\nContinuously monitoring and analyzing performance to make informed decisions about pricing and capacity management
\nTo demonstrate and apply these principles, a hotel, for example, might:
\nUse demand management strategies, such as dynamic pricing, to adjust room rates based on factors like the day of the week, the time of year, and local events.
\nUse capacity management techniques, such as overbooking, to ensure that rooms are filled as much as possible.
\nUse forecasting to predict how many rooms will be sold at different prices, and adjust prices accordingly.
\nAllocate discounts and promotions to different segments of customers, such as offering special rates to corporate clients or travel agents.
\nContinuously monitor and analyze performance, looking at metrics such as occupancy rates, revenue per available room, and average daily rate, to make informed decisions about pricing and capacity management.
\nOrganization and methodology<\/p>\n
\u2022\tWrite the answers of the case study on revenue management in report template provided by the faculty. The report has to be in Excel format.
\n\u2022\tDeliver the project in the section provided in Moodle before the deadline.
\nInclude:
\n1.\tRGI: calculate all the KPIs for all the hotels with the given data. After that provide a brief analysis explaining results of my hotel 1 and my hotel 2, positioning strategy of these hotels and if it is correct, in the space provided in the documents.
\n2.\tPROYECTION EXERCISE: you need to answer the questions in the given space and in the \u201cProjection Data\u201d sheet you need to fill in the grey columns doing a projection of the given month using your knowledge about the use of pick-up.
\n3.\tDEMAND CALENDAR: according to the scenario given in the calendar you need to explain what your positioning strategy would be to improve the performance of the month of January. Please answer in the space given and use the template given to provide your price suggestions.<\/p>\n
Assessment tasks & weighting:<\/p>\n
\uf0a7\tTASKS: Written project\t90%
\n\uf0a7\tEnglish Skills\t10% (Rubric over page)<\/p>\n
Assessment Tasks\tExcellent\tVery good\tGood\tPass\tFail\tZero\tWeight
\n100%\t85%\t70%\t60%\t40%\t0%\t%<\/p>\n
exercise 1
\nAll results correct and coherent supported explanation. Correct use of excel.\tnumerical results correct but weak analysis, too theoretical approach. Correct use of excel.
\nresults with slight mistakes, but good analysis.
\nIncorrect use of excel.<\/p>\n
Right calculations but with wrong use of data<\/p>\n
Wrong results and wrong answers<\/p>\n
No answers included<\/p>\n
25%<\/p>\n
exercise 2<\/p>\n
All results correct and coherent supported explanation. Correct use of excel.
\nnumerical results correct but weak analysis, too theoretical approach. Correct use of excel.
\nnumerical results correct but weak analysis, too theoretical approach. Incorrect use of excel.\tcalculations with good use of formulas but with slight calculation problems that influence analysis<\/p>\n
Major errors and wrong or non-existent analysis.<\/p>\n
No answers included.<\/p>\n
37%<\/p>\n
exercise 4
\nCoherent strategy supported by data\tCoherent strategy with slight error in supporting data
\nCoherent strategy with weak support of data
\nGood strategy with no support
\nwong strategy with wrong support<\/p>\n
No answers included<\/p>\n
25%<\/p>\n
English
\nFulfils the requirements and follows an acceptable style in the correct manner\tFulfils most of the requirements and follows an acceptable style in a generally correct manner.<\/p>\n
Attempts to follow an acceptable style and fulfils most of the requirements<\/p>\n
Generally, attempts to conform to requirements and adequately executed
\nDoes not meet a number of key requirements and fails to follow an acceptable style.<\/p>\n
No references and disastrous presentation.<\/p>\n
10%<\/p>\n
Professional presentation
\nFulfils the requirements and follows an acceptable style in the correct manner\tFulfils most of the requirements and follows an acceptable style in a generally correct manner.<\/p>\n
Attempts to follow an acceptable style<\/p>\n
Generally, attempts to conform to requirements and adequately executed
\nDoes not meet a number of key requirements and fails to follow an acceptable style.<\/p>\n
disastrous presentation.<\/p>\n
3%<\/p>\n
English Skills\tFull Achievement<\/p>\n
100%-85%\tGood<\/p>\n
84%-75%\tReasonable<\/p>\n
74%-65%\tAdequate<\/p>\n
64%-60%\tFail<\/p>\n
59%-0%
\nCoherence\/Structure\/Flow Writing is structured
\nHas a beginning & end Ideas are well connected Clear flow \u2013 easy to read
\nEffectively organised. Well-structured with good flow
\nGenerally well organised.
\nSometimes ideas are not linked together.
\nStructure could be better with clearer development for better reading
\nShows some organisation \u2013 just enough to pass
\nNot clearly organised Difficult to follow
\nRelevant Use of Language Writing uses specific language used in hospitality asked for by assignment
\nMinimum errors \u2013 wide range of appropriate vocabulary
\nGood range of appropriate vocabulary
\nMore than adequate range used
\nUses limited variety of terms, and is often repetitive
\nPoor use or no use of specific terms
\nAppropriate Tone
\nRequired use of either formal or informal style of writing
\nAppropriate tone throughout and reflects assignment requirements
\nTone on the whole appropriate
\nSome inconsistent use of language
\nNot always appropriate therefore not entirely successful
\nInappropriate tone used in most of the task
\nClarity & Accuracy Writing is clear with no confusing areas
\nExtremely clear Well developed & expanded upon
\nSlight confusion due to minor inaccuracy. Ideas on the whole developed well.
\nOccasional confusion due to ideas not being clear but message is given.
\nAt times, difficult to follow and\/or repetitive
\nDifficult to read due to inaccuracies.
\nImpact\/Effectiveness on Reader Impact on reader
\nExcellent
\nVery Positive
\nPositive
\nSatisfactory \u2013 just a pass
\nPoor effect on reader<\/p>\n
Common skills: assessed (bold) or developed (italics):<\/p>\n
MANAGING AND DEVELOPING SELF<\/p>\n
1.Manages own role and responsibilities<\/p>\n
2. Manages own time in achieving objectives.<\/p>\n
3.Undertakes personal and career development<\/p>\n
4. Transfers skills gained to new and changing
\nsituations and contexts.<\/p>\n
5.Uses a range of thought processes<\/p>\n
WORKING WITH AND RELATING TO OTHERS<\/p>\n
6.Treats others\u2019 values, beliefs and opinions with
\nrespect<\/p>\n
COMMUNICATING<\/p>\n
9.Receives and responds
\nto a variety of information<\/p>\n
10.Presents information in a
\nvariety of visual forms<\/p>\n
11.Communicates in writing<\/p>\n
MANAGING TASKS AND SOLVING PROBLEMS<\/p>\n
13.Uses information sources<\/p>\n
15.Identifies and solves routine and non-routine
\nproblems<\/p>\n
BECOMING NUMERATE AND USING TECHNOLOGY\t16.Applies numerical skills and
\ntechniques<\/p>\n
Special instructions:
\nEnsure all tasks are complete by the deadlines indicated. If the task is not in the platform by the deadline date, the grade will be a 0.<\/p>\n
Plagiarism
\nPlagiarism is the act of presenting another\u2019s ideas or words as one\u2019s own. Cheating includes, but is not limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another person\u2019s work, or aiding and abetting any such acts.
\nParticular care must be taken when presenting information that has been obtained from an internet site. Should this information not be correctly referenced, then you are guilty of plagiarism and will be penalized accordingly.
\nWith respect to projects\/assignments, faculty reserves the right to randomly call upon any student and ask them to defend their work orally.
\nAny assignment\/exam which is found to contain plagiarism will automatically be awarded a grade of 0, and an e-mail will be sent to the student or the student\u2019s parents\/tutors\/sponsors. Depending on the circumstances, additional penalties could be imposed<\/p>\n
Statement of authorship
\nFollowing the title page of your assignment there should be a page on which you sign a statement that the work included in the assignment is your own work except where appropriately referenced. The following statement should be used:<\/p>\n
Signed\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.. Student number\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..<\/p>\n","protected":false},"excerpt":{"rendered":"
PROJECT OUTLINE Assessment title: Case Study on Revenue Management Programme: MEIHM Course name: Revenue and Pricing Management Learning outcomes: 1. Identify the principles of revenue and yield management. 2. Discuss, demonstrate and apply demand management strategies, pricing, capacity management, discount allocation, forecasting and other associated procedures essential to successful Yield Management. —> The principles of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,957],"tags":[972,973],"class_list":["post-1883","post","type-post","status-publish","format-standard","hentry","category-management-assignment-help","category-help-with-management-essay-writing-service","tag-case-study-on-revenue-management-programme","tag-meihm"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/1883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/comments?post=1883"}],"version-history":[{"count":0,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/1883\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/media?parent=1883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/categories?post=1883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/tags?post=1883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}