{"id":36599,"date":"2024-10-23T02:56:09","date_gmt":"2024-10-23T02:56:09","guid":{"rendered":"https:\/\/essays.homeworkacetutors.com\/2024\/10\/business-and-market-overview-for-mitsubishi\/"},"modified":"2024-10-23T02:56:09","modified_gmt":"2024-10-23T02:56:09","slug":"business-and-market-overview-for-mitsubishi","status":"publish","type":"post","link":"https:\/\/www.colapapers.com\/us\/business-and-market-overview-for-mitsubishi\/","title":{"rendered":"Business and market overview for mitsubishi"},"content":{"rendered":"
\n

Mitsubishi was established in 1917 when they first released the mitsubishi model A which was the japans first-series production automobile.In 1970 the Mitsubishi Motor Company(MMC) was formed.In 1974, the company started its distribution to UK.in 1990, the company introduced the worlds first Traction Control System(TCS) and later super select 4WD and Multi-mode ABS in 1991 and INVECS in 1992.In 2000, MMC and DaimlerChrysler(DC) decided to become successful business partners.The company also intoduced its famous 4\u00d74 model which is popularly known as Pajero which has been seven times the winner of Dakar rally.Recently the company launched its new MIVEC engines which is eco friendly & fuel economical engines.<\/p>\n

Mitsubishi Motors was formed as a wholly owned subsidiary of Mitsubishi Heavy Industries (MHI) in 1970. MHI was chopped into three regional sections with the names East Japan Heavy Industries, Central Japan Heavy Industries, and West Japan Heavy Industries. Eventually the forbidden name began to reappear, and in 1964 MHI was reintegrated out of its three fragments. By 1967, MHI\u2019s Motor Vehicle Division was producing about 75,000 cars a year. That division was spun off as an independent company in 1970, creating Mitsubishi Motors Corporation. Tomio Kubo, a successful engineer from MHI\u2019s aircraft operation, was placed in charge of the new company.<\/p>\n

Marketing Environment<\/p>\n

Mitsubishi Motors was founded in 1970 and is headquartered in Tokyo, Japan.It is Japan\u2019s fourth largest car company, and manufactures and markets passenger cars and light commercial trucks. The company sells its products in North America, Europe, and Asia. Its line of passenger cars includes the Diamante sedan, the Galant sedan, several mini-cars for the Japanese market.<\/p>\n

PEST ANALYSIS<\/h2>\n

a)POLITICAL:Tthe government proposed towards the limiting the number of cars in Japan , which would gradually effect the sales of mitsubishi beause they would not have had manufactured at the same level as they did before . The Japan government was interested in attracting the foreign firms so that they could invest in Japan .\u00a0<\/p>\n

b)ECONOMIC :- Investing in country like Japan, and selling in Japan will not add the cost of extra tariff to their vehicles . Mitsubishi\u2019s petrol cost would have had to accommodate just for the market by bringing much more economical cars in the market .<\/p>\n

c)SOCIAL :- The main USP of Mitsubishi cars is that it can easily be modified in performance wise and in a stylistically manner which hence increases the desirability wihtin ourselves .<\/p>\n

d)TECHNOLOGICAL :-Due to legal and consumer pressure safety requirements are required . Satellite navigation has to be included in clever cars in order to catch up with other new models . MIVEC is environmental friendly which provides clean emissions ans fuel economy .<\/p>\n

THE COMPETITION<\/p>\n

Main Competitors<\/h2>\n

Honda Motor Company Limited, Nissan Motor Co, Ltd. Toyota Motor Corporation, Ford Motor Company, General Motors Corporation, DaimlerChrysler AG.<\/p>\n

Sales & profit trend<\/h2>\n

Tokyo-based Mitsubishi sold 257,000 vehicles during the quarter, up 21 percent from the previous year. Sales improved in Japan, with demand healthy for the Colt compact and Outlander sport utility vehicle. Sales were also strong in the rest of Asia, including China and Thailand. Mitsubishi stuck to its forecast for a net profit of 15 billion yen ($172 million) for the fiscal year through March 2011. Mitsubishi Motors added 1.8 percent to 116 yen in Tokyo trading.<\/p>\n

.<\/h2>\n

Sales \u2013 July 2010<\/h2>\n

JULY 2010<\/h2>\n

JULY 2009<\/h2>\n

% Chg.<\/h2>\n

YTD 2010<\/h2>\n

YTD 2009<\/h2>\n

% Chg.<\/h2>\n

HONDA<\/p>\n

11,615<\/p>\n

12,984<\/p>\n

-10.5<\/p>\n

77,886<\/p>\n

82,827<\/p>\n

-6.0<\/p>\n

Car<\/p>\n

6,812<\/p>\n

8,519<\/p>\n

-20.0<\/p>\n

47,619<\/p>\n

56,625<\/p>\n

-15.9<\/p>\n

Truck<\/p>\n

4,803<\/p>\n

4,465<\/p>\n

7.6<\/p>\n

30,267<\/p>\n

26,202<\/p>\n

15.5<\/p>\n

TOYOTA<\/p>\n

14,882<\/p>\n

19,232<\/p>\n

-22.6<\/p>\n

108,154<\/p>\n

116,674<\/p>\n

-7.3<\/p>\n

Car<\/p>\n

7,792<\/p>\n

12,414<\/p>\n

-37.2<\/p>\n

61,238<\/p>\n

73,652<\/p>\n

-16.9<\/p>\n

Truck<\/p>\n

7,090<\/p>\n

6,818<\/p>\n

4.0<\/p>\n

46,916<\/p>\n

43,022<\/p>\n

9.1<\/p>\n

MAZDA<\/p>\n

7,268<\/p>\n

6,491<\/p>\n

12.0<\/p>\n

48,127<\/p>\n

45,282<\/p>\n

6.3<\/p>\n

Car<\/p>\n

6,082<\/p>\n

5,484<\/p>\n

10.9<\/p>\n

40,034<\/p>\n

38,637<\/p>\n

3.6<\/p>\n

Truck<\/p>\n

1,186<\/p>\n

1,007<\/p>\n

17.8<\/p>\n

8,093<\/p>\n

6,645<\/p>\n

21.8<\/p>\n

NISSAN<\/p>\n

8,318<\/p>\n

7,534<\/p>\n

10.4<\/p>\n

49,834<\/p>\n

47,001<\/p>\n

6.0<\/p>\n

Car<\/p>\n

5,532<\/p>\n

5,168<\/p>\n

7.0<\/p>\n

34,759<\/p>\n

33,264<\/p>\n

4.5<\/p>\n

Truck<\/p>\n

2,786<\/p>\n

2,366<\/p>\n

17.8<\/p>\n

15,075<\/p>\n

13,737<\/p>\n

9.7<\/p>\n

SUZUKI<\/p>\n

935<\/p>\n

1,158<\/p>\n

-19.3<\/p>\n

5,277<\/p>\n

6,881<\/p>\n

-23.3<\/p>\n

Car<\/p>\n

604<\/p>\n

705<\/p>\n

-14.3<\/p>\n

3,640<\/p>\n

4,369<\/p>\n

-16.7<\/p>\n

Truck<\/p>\n

331<\/p>\n

453<\/p>\n

-26.9<\/p>\n

1,637<\/p>\n

2,512<\/p>\n

-34.8<\/p>\n

SUBARU<\/p>\n

2,336<\/p>\n

1,824<\/p>\n

28.1<\/p>\n

15,684<\/p>\n

11,904<\/p>\n

31.8<\/p>\n

Car<\/p>\n

987<\/p>\n

931<\/p>\n

6.0<\/p>\n

6,610<\/p>\n

6,613<\/p>\n

-0.0<\/p>\n

Truck<\/p>\n

1,349<\/p>\n

893<\/p>\n

51.1<\/p>\n

9,074<\/p>\n

5,291<\/p>\n

71.5<\/p>\n

MITSUBISHI<\/p>\n

1,672<\/p>\n

1,901<\/p>\n

-12.0<\/p>\n

11,511<\/p>\n

11,956<\/p>\n

-3.7<\/p>\n

Car<\/p>\n

1,016<\/p>\n

1,016<\/p>\n

0.0<\/p>\n

6,595<\/p>\n

6,687<\/p>\n

-1.4<\/p>\n

Truck<\/p>\n

656<\/p>\n

885<\/p>\n

-25.9<\/p>\n

4,916<\/p>\n

5,269<\/p>\n

-6.7<\/p>\n

TOTAL<\/p>\n

47,026<\/p>\n

51,124<\/p>\n

-8.0<\/p>\n

316,473<\/p>\n

322,525<\/p>\n

-1.9<\/p>\n

Car<\/h2>\n

28,825<\/h2>\n

34,237<\/h2>\n

-15.8<\/h2>\n

200,495<\/h2>\n

219,847<\/h2>\n

-8.8<\/h2>\n

Truck<\/h2>\n

18,201<\/h2>\n

16,887<\/h2>\n

7.8<\/h2>\n

115,978<\/h2>\n

102,678<\/h2>\n

13.0<\/h2>\n

Sales \u2013 August 2010<\/h2>\n

AUG. 2010<\/h2>\n

AUG. 2009<\/h2>\n

% Chg.<\/h2>\n

YTD 2010<\/h2>\n

YTD 2009<\/h2>\n

% Chg.<\/h2>\n

HONDA<\/p>\n

12,914<\/p>\n

12,218<\/p>\n

5.7<\/p>\n

90,800<\/p>\n

95,045<\/p>\n

-4.5<\/p>\n

Car<\/p>\n

7,464<\/p>\n

8,321<\/p>\n

-10.3<\/p>\n

55,083<\/p>\n

64,946<\/p>\n

-15.2<\/p>\n

Truck<\/p>\n

5,450<\/p>\n

3,897<\/p>\n

39.9<\/p>\n

35,717<\/p>\n

30,099<\/p>\n

18.7<\/p>\n

TOYOTA<\/p>\n

12,862<\/p>\n

18,239<\/p>\n

-29.5<\/p>\n

121,016<\/p>\n

134,913<\/p>\n

-10.3<\/p>\n

Car<\/p>\n

6,403<\/p>\n

11,050<\/p>\n

-42.1<\/p>\n

67,641<\/p>\n

84,702<\/p>\n

-20.1<\/p>\n

Truck<\/p>\n

6,459<\/p>\n

7,189<\/p>\n

-10.2<\/p>\n

53,375<\/p>\n

50,211<\/p>\n

6.3<\/p>\n

MAZDA<\/p>\n

7,486<\/p>\n

6,880<\/p>\n

8.8<\/p>\n

55,613<\/p>\n

52,162<\/p>\n

6.6<\/p>\n

Car<\/p>\n

6,425<\/p>\n

5,978<\/p>\n

7.5<\/p>\n

46,459<\/p>\n

44,615<\/p>\n

4.1<\/p>\n

Truck<\/p>\n

1,061<\/p>\n

902<\/p>\n

17.6<\/p>\n

9,154<\/p>\n

7,547<\/p>\n

21.3<\/p>\n

NISSAN<\/p>\n

6,882<\/p>\n

7,675<\/p>\n

-10.3<\/p>\n

56,716<\/p>\n

54,676<\/p>\n

3.7<\/p>\n

Car<\/p>\n

4,017<\/p>\n

5,219<\/p>\n

-23.0<\/p>\n

38,776<\/p>\n

38,483<\/p>\n

0.8<\/p>\n

Truck<\/p>\n

2,865<\/p>\n

2,456<\/p>\n

16.7<\/p>\n

17,940<\/p>\n

16,193<\/p>\n

10.8<\/p>\n

SUZUKI<\/p>\n

1,004<\/p>\n

1,315<\/p>\n

-23.7<\/p>\n

6,281<\/p>\n

8,196<\/p>\n

-23.4<\/p>\n

Car<\/p>\n

614<\/p>\n

1,007<\/p>\n

-39.0<\/p>\n

4,254<\/p>\n

5,376<\/p>\n

-20.9<\/p>\n

Truck<\/p>\n

390<\/p>\n

308<\/p>\n

26.6<\/p>\n

2,027<\/p>\n

2,820<\/p>\n

-28.1<\/p>\n

SUBARU<\/p>\n

2,328<\/p>\n

1,940<\/p>\n

20.0<\/p>\n

18,012<\/p>\n

13,844<\/p>\n

30.1<\/p>\n

Car<\/p>\n

1,069<\/p>\n

879<\/p>\n

21.6<\/p>\n

7,679<\/p>\n

7,492<\/p>\n

2.5<\/p>\n

Truck<\/p>\n

1,259<\/p>\n

1,061<\/p>\n

18.7<\/p>\n

10,333<\/p>\n

6,352<\/p>\n

62.7<\/p>\n

MITSUBISHI<\/p>\n

1,282<\/p>\n

1,860<\/p>\n

-31.1<\/p>\n

12,793<\/p>\n

13,816<\/p>\n

-7.4<\/p>\n

Car<\/p>\n

657<\/p>\n

993<\/p>\n

-33.8<\/p>\n

7,252<\/p>\n

7,680<\/p>\n

-5.6<\/p>\n

Truck<\/p>\n

625<\/p>\n

867<\/p>\n

-27.9<\/p>\n

5,541<\/p>\n

6,136<\/p>\n

-9.7<\/p>\n

TOTAL<\/p>\n

44,758<\/p>\n

50,127<\/p>\n

-10.7<\/p>\n

361,231<\/p>\n

372,652<\/p>\n

-3.1<\/p>\n

Car<\/h2>\n

26,649<\/h2>\n

33,447<\/h2>\n

-20.3<\/h2>\n

227,144<\/h2>\n

253,294<\/h2>\n

-10.3<\/h2>\n

Truck<\/h2>\n

18,109<\/h2>\n

16,680<\/h2>\n

8.6<\/h2>\n

134,087<\/h2>\n

119,358<\/h2>\n

12.3<\/h2>\n

Sales \u2013 September 2010<\/h2>\n

SEPT. 2010<\/h2>\n

SEPT. 2009<\/h2>\n

% Chg.<\/h2>\n

YTD 2010<\/h2>\n

YTD 2009<\/h2>\n

% Chg.<\/h2>\n

HONDA<\/p>\n

13,662<\/p>\n

12,399<\/p>\n

10.2<\/p>\n

104,462<\/p>\n

107,444<\/p>\n

-2.8<\/p>\n

Car<\/p>\n

7,933<\/p>\n

9,847<\/p>\n

-19.4<\/p>\n

63,016<\/p>\n

74,793<\/p>\n

-15.7<\/p>\n

Truck<\/p>\n

5,729<\/p>\n

2,552<\/p>\n

124.5<\/p>\n

41,446<\/p>\n

32,651<\/p>\n

26.9<\/p>\n

TOYOTA<\/p>\n

14,563<\/p>\n

17,569<\/p>\n

-17.1<\/p>\n

135,579<\/p>\n

152,482<\/p>\n

-11.1<\/p>\n

Car<\/p>\n

7,234<\/p>\n

11,046<\/p>\n

-34.5<\/p>\n

74,875<\/p>\n

95,748<\/p>\n

-21.8<\/p>\n

Truck<\/p>\n

7,329<\/p>\n

6,523<\/p>\n

12.4<\/p>\n

60,704<\/p>\n

56,734<\/p>\n

7.0<\/p>\n

MAZDA<\/p>\n

6,881<\/p>\n

6,520<\/p>\n

5.5<\/p>\n

62,494<\/p>\n

58,682<\/p>\n

6.5<\/p>\n

Car<\/p>\n

5,752<\/p>\n

5,513<\/p>\n

4.3<\/p>\n

52,211<\/p>\n

50,128<\/p>\n

4.2<\/p>\n

Truck<\/p>\n

1,129<\/p>\n

1,007<\/p>\n

12.1<\/p>\n

10,283<\/p>\n

8,554<\/p>\n

20.2<\/p>\n

NISSAN<\/p>\n

8,548<\/p>\n

7,233<\/p>\n

18.2<\/p>\n

65,264<\/p>\n

61,909<\/p>\n

5.4<\/p>\n

Car<\/p>\n

5,710<\/p>\n

5,428<\/p>\n

5.2<\/p>\n

44,486<\/p>\n

43,911<\/p>\n

1.3<\/p>\n

Truck<\/p>\n

2,838<\/p>\n

1,805<\/p>\n

57.2<\/p>\n

20,778<\/p>\n

17,998<\/p>\n

15.4<\/p>\n

SUZUKI<\/p>\n

852<\/p>\n

1,351<\/p>\n

-36.9<\/p>\n

7,133<\/p>\n

9,547<\/p>\n

-25.3<\/p>\n

Car<\/p>\n

561<\/p>\n

917<\/p>\n

-38.8<\/p>\n

4,815<\/p>\n

6,293<\/p>\n

-23.5<\/p>\n

Truck<\/p>\n

291<\/p>\n

434<\/p>\n

-32.9<\/p>\n

2,318<\/p>\n

3,254<\/p>\n

-28.8<\/p>\n

SUBARU<\/p>\n

2,447<\/p>\n

2,544<\/p>\n

-3.8<\/p>\n

20,459<\/p>\n

16,388<\/p>\n

24.8<\/p>\n

Car<\/p>\n

1,197<\/p>\n

1,242<\/p>\n

-3.6<\/p>\n

8,876<\/p>\n

8,734<\/p>\n

1.6<\/p>\n

Truck<\/p>\n

1,250<\/p>\n

1,302<\/p>\n

-4.0<\/p>\n

11,583<\/p>\n

7,654<\/p>\n

51.3<\/p>\n

MITSUBISHI<\/p>\n

1,373<\/p>\n

1,735<\/p>\n

-20.9<\/p>\n

14,166<\/p>\n

15,551<\/p>\n

-8.9<\/p>\n

Car<\/p>\n

824<\/p>\n

860<\/p>\n

-4.2<\/p>\n

8,076<\/p>\n

8,540<\/p>\n

-5.4<\/p>\n

Truck<\/p>\n

549<\/p>\n

875<\/p>\n

-37.3<\/p>\n

6,090<\/p>\n

7,011<\/p>\n

-13.1<\/p>\n

TOTAL<\/p>\n

48,326<\/p>\n

49,351<\/p>\n

-2.1<\/p>\n

409,557<\/p>\n

422,003<\/p>\n

-2.9<\/p>\n

Car<\/h2>\n

29,211<\/h2>\n

34,853<\/h2>\n

-16.2<\/h2>\n

256,355<\/h2>\n

288,147<\/h2>\n

-11.0<\/h2>\n

Truck<\/h2>\n

19,115<\/h2>\n

14,498<\/h2>\n

31.8<\/h2>\n

153,202<\/h2>\n

133,856<\/h2>\n

14.5<\/h2>\n

Target Markets<\/h2>\n

Japan<\/p>\n

MMC(Mitsubishi Motor Corporation) will improve the profitability of new vehicles by marketing products distinctive to Mitsubishi Motors, implementing measures to strengthen sales capabilities across the country.<\/p>\n

\u00a0<\/h2>\n

North America<\/p>\n

Mitsubishi Motors will further strengthen trust between the company and its dealers and make concerted efforts with dealers in providing service to customers, as well as working to improve the brand image in the mid to long term.<\/p>\n

\u00a0<\/h2>\n

Europe (Western and Central Europe)<\/p>\n

In the mature Western European market, Mitsubishi Motors will address environmental awareness and tightening regulation of CO2 emissions by promoting environmental technologies and compact vehicles.<\/p>\n

THE COMPANY<\/p>\n

Sales and profit trend<\/h2>\n

\u00a0<\/h2>\n

August<\/p>\n

2010<\/p>\n

Fiscal Year 2009<\/p>\n

(10\/04 \u2013 10\/08)<\/p>\n

Calendar Year 2010<\/p>\n

(10\/01-10\/08)<\/p>\n

Volume<\/p>\n

YoY(%)<\/p>\n

Volume<\/p>\n

YoY(%)<\/p>\n

Volume<\/p>\n

Domestic<\/p>\n

Production<\/p>\n

Passenger Cars<\/p>\n

42,952<\/p>\n

161.8<\/p>\n

219,037<\/p>\n

185.2<\/p>\n

366,214<\/p>\n

Commercial Vehicles<\/p>\n

7,086<\/p>\n

112.9<\/p>\n

33,152<\/p>\n

107.4<\/p>\n

53,864<\/p>\n

Total<\/p>\n

50,038<\/p>\n

152.4<\/p>\n

252,189<\/p>\n

169.1<\/p>\n

420,078<\/p>\n

Domestic<\/p>\n

Sales *<\/p>\n

Passenger<\/p>\n

Cars<\/p>\n

Registrations<\/p>\n

6,524<\/p>\n

151.0<\/p>\n

27,340<\/p>\n

139.3<\/p>\n

50,084<\/p>\n

Minicars<\/p>\n

5,507<\/p>\n

110.8<\/p>\n

25,176<\/p>\n

115.1<\/p>\n

46,990<\/p>\n

Total<\/p>\n

12,031<\/p>\n

129.5<\/p>\n

52,516<\/p>\n

126.6<\/p>\n

97,074<\/p>\n

Commercial<\/p>\n

Vehicles<\/p>\n

Registrations<\/p>\n

121<\/p>\n

60.8<\/p>\n

1,013<\/p>\n

81.1<\/p>\n

1,783<\/p>\n

Minicars<\/p>\n

3,323<\/p>\n

128.2<\/p>\n

16,799<\/p>\n

112.8<\/p>\n

28,586<\/p>\n

Total<\/p>\n

3,444<\/p>\n

123.4<\/p>\n

17,812<\/p>\n

110.4<\/p>\n

30,369<\/p>\n

Registrations Total<\/p>\n

6,645<\/p>\n

147.0<\/p>\n

28,353<\/p>\n

135.8<\/p>\n

51,867<\/p>\n

Minicars Total<\/p>\n

8,830<\/p>\n

116.8<\/p>\n

41,975<\/p>\n

114.2<\/p>\n

75,576<\/p>\n

Grand Total<\/p>\n

15,475<\/p>\n

128.1<\/p>\n

70,328<\/p>\n

122.0<\/p>\n

127,443<\/p>\n

Exports<\/p>\n

Passenger Cars<\/p>\n

37,826<\/p>\n

231.7<\/p>\n

170,788<\/p>\n

252.1<\/p>\n

275,320<\/p>\n

Commercial Vehicles<\/p>\n

529<\/p>\n

134.9<\/p>\n

1,976<\/p>\n

100.7<\/p>\n

3,978<\/p>\n

Total<\/p>\n

38,355<\/p>\n

229.4<\/p>\n

172,764<\/p>\n

247.9<\/p>\n

279,298<\/p>\n

\u00a0<\/h2>\n

Production<\/p>\n

Domestic Production<\/p>\n

50,038<\/p>\n

152.4<\/p>\n

252,189<\/p>\n

169.1<\/p>\n

420,078<\/p>\n

Overseas Production<\/p>\n

39,741<\/p>\n

132.0<\/p>\n

196,150<\/p>\n

155.3<\/p>\n

333,558<\/p>\n

Total<\/p>\n

89,779<\/p>\n

142.7<\/p>\n

448,339<\/p>\n

162.8<\/p>\n

753,636<\/p>\n

*Includes imports to Japan<\/p>\n

http:\/\/www.mitsubishi-motors.com\/publish\/share\/images_e\/spacer.gif<\/p>\n

Market share<\/h2>\n

Total global production in fiscal 2009 came in at 942,696 units, down 13.4 percent over fiscal 2008 and the second consecutive decrease in annual volume. Production volume in Japan at 513,585 units was down 24.7 percent over the same period last year, the second consecutive fiscal year decrease. \u00a0<\/p>\n

Business Sector<\/h2>\n

Mitsubishi Motors is primarily engaged in manufacturing and marketing of automobiles. The company manufactures passenger cars, mini-cars, light commercial vehicles and performance cars. The company has global operations spanning North America, Japan, Europe and Asia. It is headquartered in Tokyo, Japan and employs over 31,900 people.<\/p>\n

Project focus<\/h2>\n

Its line of passenger cars includes the Diamante sedan, the Galant sedan, several mini-cars for the Japanese market, the hatchback Colt, and the Montero and Endeavor sport utility vehicles for North American consumers.<\/p>\n

Colt<\/p>\n

Colt Plus<\/p>\n

Delica D:5<\/p>\n

Colt<\/p>\n

Colt Plus<\/p>\n

Delica D:5http:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/spacer.gifhttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/dot03.gif<\/p>\n

Galant Fortis<\/p>\n

Galant Fortis Sportback<\/p>\n

Lancer<\/p>\n

Galant Fortis<\/p>\n

Galant Fortis Sportbackhttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/spacer.gifhttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/dot03.gif<\/p>\n

Lancer<\/p>\n

Lancer Evolution X<\/p>\n

Minica<\/p>\n

Outlander<\/p>\n

Lancer Evolution X<\/p>\n

Minicahttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/spacer.gifhttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/dot03.gif<\/p>\n

Outlander<\/p>\n

Pajero<\/p>\n

Pajero Mini<\/p>\n

TRITON<\/p>\n

Pajero<\/p>\n

Pajero Minihttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/spacer.gifhttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/dot03.gif<\/p>\n

TRITON<\/p>\n

Toppo<\/p>\n

Town box \/ Minicab<\/p>\n

eK Series<\/p>\n

Toppohttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/spacer.gifhttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/dot03.gif<\/p>\n

Town box \/ Minicabhttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/spacer.gifhttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/dot03.gif<\/p>\n

eK Serieshttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/spacer.gifhttp:\/\/media.mitsubishi-motors.com\/lineup\/e\/images\/dot03.gif<\/p>\n

i<\/p>\n

i-MiEV<\/p>\n

SWOT analysis<\/h2>\n

STRENGTHS \u2013 Eco friendly and less expensive vehicles.In 2007 the total global sales of the company went upto 1,359,000 vehicles.<\/p>\n

WEAKNESS \u2013 low quality standards compared to competitors.The company needs to keep producing cars in order to retain its operational efficiency.Car plants need huge investment in expensive fixed cost, as well as the high costs of training and retaining labour.So if the car market experiences a down turn, the company could see over capacity.<\/p>\n

OPPORTUNITIES \u2013 Has a reputation for manufaturing environmental friendly vehicles. Has launched couple of new models which is targeted at the streetwise youth market.<\/p>\n

THREATS \u2013 Competition is almost daily, with new entrants coming into the market from China, South Korea, and new plants in Eastern europe.The company is also exposed to any movement in the price of raw materials such as rubber, steel and fuel.The key economies in Asia, the US and Europe also experience slow downs.<\/p>\n

THE COMPANYS MARKETING STRATEGY<\/p>\n

Segmentation<\/h2>\n

The MMC group is engaged in the development, production and sales of cars and parts for those cars. MMC is responsible for most of the development work.<\/p>\n

In Japan, Mitsubishi regular and small passenger cars and minicars are produced by MMC, with some recreation vehicle models (the Pajero, among others) also being produced by the Pajero Manufacturing Co., Ltd. These automobiles are sold in Japan by Tokyo Mitsubishi Motor Sales Co. and other Mitsubishi Motors sales companies.<\/p>\n

Mitsubishi Automotive Engineering Co., Ltd. undertakes some of the development of MMC automotive products, Mitsubishi Automotive Logistics Co., Ltd. undertakes the transport of Mitsubishi auto products in Japan, and Mitsubishi Automotive Techno-Service Co., Ltd. is responsible for inspection and servicing of certain new Mitsubishi vehicles.<\/p>\n

Targeting<\/h2>\n

Mitsubishi aims its brand toward a diverse audience that is \u201cyoung atheart.\u201d They emphasize the importance of making their cars in theimage of their distinct customers.Most of their customers are under the age of 35.<\/p>\n

Positioning<\/h2>\n

When first stepping on the scene, Mitsubishi\u2019s brand strategy included the importance of distinguishing its brand and making it stand out from all the rest. Mitsubishi faces competition from numerous other Japanese automakers present in the United States and around the world, such as Mazda, Nissan and Toyota.United States\u2019 carmakers fight Japanese competition by teaming up with Japanese carmakers. Mitsubishi faces major competition from these United States\/Japanese collaborations: Ford Motor Co.\u2019s purchase of a stake inMazda and General Motors\u2019 joint venture with Toyota.<\/p>\n

This statistics shows the domination of mitsubishi motors over its competitors.<\/h2>\n

Differenciation<\/h2>\n

Mitsubishi spent $25 million to co-promote Universal\u2019s \u201c2 Fast 2 Furious\u201d, which features several Mitsubishi vehicles. The film stars Paul Walker and Tyrese Gibson appeared in TV commercials for Mitsubishi.<\/p>\n

Mitsubishi became community partners in 2002 with key foundations and organizations:<\/p>\n

Chili-Burton Snowboards Foundation -provide a diverse group of inner-city youth from Los<\/p>\n

Angeles, Chicago and Washington, D.C. with the opportunity to participate in a learn-to snowboard program.<\/p>\n

Growth Strategy<\/h2>\n

\u201cWe believe diversity is essential to a quality supplier base. Men and<\/p>\n

women, people of color and different cultures and backgrounds working<\/p>\n

together are necessary to achieve our ultimate goal \u2013 world class quality.\u201d<\/p>\n

-Mitsubishi Motors North America<\/p>\n

Mitsubishi\u2019s diversity plan includes:<\/p>\n

\u00e2\u20ac\u00a2 A national executive Diversity Leadership Council<\/p>\n

\u00e2\u20ac\u00a2Training in diversity throughout the organization.<\/p>\n

\u00e2\u20ac\u00a2 A partnership with the United Negro College Fund to provide a<\/p>\n

$2000 scholarship for African-American students.<\/p>\n

\u00e2\u20ac\u00a2 A partnership with members of Congress to honor 26 outstanding<\/p>\n

women as \u201cUnsung Heroines.\u201d<\/p>\n

THE MARKETING MIX<\/p>\n

Product Mix<\/h2>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/hd_lineup.gif<\/p>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/lineup\/pajero.jpg<\/p>\n

\u00a0<\/h2>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/lineup\/outlander-2008.jpg<\/p>\n

.<\/h2>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/lineup\/nativa.jpg<\/p>\n

\u00a0<\/h2>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/lineup\/pajero-sports.jpg<\/p>\n

\u00a0<\/h2>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/lineup\/asx-2011.jpg<\/p>\n

\u00a0<\/h2>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/lineup\/galant.jpg<\/p>\n

\u00a0<\/h2>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/lineup\/lancer.jpg<\/p>\n

\u00a0<\/h2>\n

\u00a0<\/h2>\n

\u00a0<\/h2>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/lineup\/n-lancer.jpg<\/p>\n

\u00a0<\/h2>\n

http:\/\/www.alhabtoor-motors.com\/mitsubishi\/i\/lineup\/grandis.jpg<\/p>\n

These are some of the main products of the mitsubishi motors.<\/h2>\n

Price Mix<\/h2>\n

The company initially qoutes a higher price and later decreases it according to the demand of its customers which is referred to as price skimming.<\/p>\n

Place Mix<\/h2>\n

The company has its agencies oll over the world to sell its products.The company uses single level of distribution ie; direct selling to the various agencies all over the world.Moreover all these agencies located all ovet the world are in a favourable location.<\/p>\n

Promotion Mix<\/h2>\n

The company uses various advertising techniques to promote its vehicles.Some of them are like discounts,free services & like gift vouchers.etc.It mainly uses personal selling techniques as it is promotion of vehicles.Apart from that it also uses media such as television,radio.etc for the promotion.<\/p>\n

EVALUATION OF THE COMPANY\u2019S STRATEGIES & TACTICS<\/h2>\n

Evaluation of the companys current position<\/h2>\n

Even thoough the company had many drawbacks and setbacks in the early years like 2001-06 but the company has been been doing fairly good currently.In last two years if we see ie; 2008-2010, the company has been coming back to a strong position.This has been depicted in the statistics showed above earlier in this project.<\/p>\n

Evidence of the companys success<\/h2>\n

The company even though was a huge success in starting buth then declined later on.It was in a huge loss in the mid working period of company ie; early 1995-2005. But if we see the recent 5-6 years the company has been doing good and has been launching innovate models thereby increasing its sales.The statistics of the sales and profit trend of the company in 2009-2010 fiscal year conveys its success.<\/p>\n

Prosects for future growth\/success<\/h2>\n

The company has plans for future growth by launching innovative, stylish & eco- friendly vehicles which gives the customers maximum satisfaction & preserves the environment.The company currently is working on vehicles which operates on batteries which reduces the pollution & is eco-friendly.<\/p>\n

BCG MATRIX<\/h2>\n

RELATIVE MARKET SHARE<\/p>\n

HIGH LOW<\/p>\n

Stars<\/p>\n

C:UsersNaresh KumarAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5ZS2VXMSLMC900239363[1].wmf<\/p>\n

AUTOMOBILES<\/h2>\n

Question Marks<\/p>\n

C:UsersNaresh KumarAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5I4W6NE09MC900441498[1].png<\/p>\n

ELECTRONICS<\/h2>\n

Cash Cows<\/p>\n

C:UsersNaresh KumarAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5S6DNCX6DMC900299491[1].wmf<\/p>\n

FINANCE<\/h2>\n

Dogs<\/p>\n

C:UsersNaresh KumarAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5S6DNCX6DMC900111614[1].wmf<\/p>\n

ENERGY<\/h2>\n

CONCLUSIONS<\/h2>\n

The company has been doing good in recent years but it has to launch more sporty and luxurious vehicles rather than sticking to the conventional vehicles.More variety of vehicles should be launched rather than sticking to similar kind of models.Moreover it should target the youth also.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mitsubishi was established in 1917 when they first released the mitsubishi model A which was the japans first-series production automobile.In 1970 the Mitsubishi Motor Company(MMC) was formed.In 1974, the company started its distribution to UK.in 1990, the company introduced the worlds first Traction Control System(TCS) and later super select 4WD and Multi-mode ABS in 1991 […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7352,5820,7336],"tags":[7341,7337,7340,7338,7339],"class_list":["post-36599","post","type-post","status-publish","format-standard","hentry","category-ace-homework-tutors-marketing","category-marketing","category-write-my-essay-for-me-2","tag-affordable-essay-pro-papers-uk","tag-assist-with-thesis-writing-online","tag-complimentary-essay-example","tag-online-dissertation-help-from-phd-experts","tag-top-u-s-dissertation-writing-services"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/36599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/comments?post=36599"}],"version-history":[{"count":0,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/36599\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/media?parent=36599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/categories?post=36599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/tags?post=36599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}