Assessment Brief 1 Digital Marketing LSBM200
\nQuestion # 40759\tMarketing\t 3 years ago
\n$25
\nAssessment Brief 1 Digital Marketing LSBM200<\/p>\n
Index
\n1. Module Details 2
\n2. Assessment Structure 2
\n3. Learning Outcomes for the item of assessment 2
\n4. Assessment Grading 3
\n4.1 Assessment 1 Details 3
\n4.2 Task 3
\n4.3 Submission requirements 4
\n5. Extensions and Mitigating Circumstances 4
\n5.1 Extensions 4
\n5.2 Mitigating circumstances 4
\n6. Word Limits 5
\nAppendix 1: Grade Criteria 6
\nAppendix 2: Declaration of Authorship 7<\/p>\n
1. Module Details Module Name:
\nDigital Marketing Module Code: LSBM200 Level
\n5 Credit Value : 30 Module Leader:
\nNisreen Ameen Delivery: 2018-2019<\/p>\n
2. Assessment Structure
\nItem of Assessment : Report
\nAssessment Code : BABM\/LSBM200\/1819<\/p>\n
Weighting: This assignment is worth 20% of the module grade<\/p>\n
Word Limit : The word limit for this assessment is 1,000 words<\/p>\n
Submission Deadline Friday\/9 November 2018\/3 pm<\/p>\n
Feedback and Provisional Grade1 due : Feedback and provisional grades will normally be due 20 working days after the submission deadline<\/p>\n
Resubmission Date: Friday\/10 May 2019\/3 pm<\/p>\n
3. Learning Outcomes for the item of assessment
\nThis item of assessment covers the following learning outcomes. For the full list of learning outcomes for the module, please refer to the Module Study Guide.
\n\u2022 Understand the digital landscape and explain how it differs from traditional marketing management. The digital landscape refers to the online environment in which businesses operate and interact with their customers. It includes a range of digital channels and platforms, such as social media, websites, mobile apps, and online marketplaces, that businesses use to reach and engage with their customers.
\nA main differences between the digital landscape and traditional marketing management is the level of interactivity and engagement that is possible. In the digital world, businesses can interact with their customers in real-time through channels such as social media, messaging apps, and live chat. This allows businesses to build relationships with their customers and get immediate feedback on their products and services.
\nAnother difference is the amount of data and analytics that are available in the digital landscape. Digital marketing platforms such as Google Analytics and social media analytics tools provide businesses with detailed insights into their customer’s behavior, preferences, and demographics. This allows businesses to better understand their target market and tailor their marketing efforts to more effectively reach and engage with their customers.
\nIn contrast, traditional marketing management is typically less interactive and relies more on one-way communication channels such as print and broadcast advertising. It also has limited access to data and analytics, making it more difficult for businesses to accurately target and reach their customers.
\nThe digital landscape offers businesses a range of opportunities to interact with their customers and gain valuable insights into their behavior and preferences. While traditional marketing management is still important, the digital landscape is increasingly becoming the main focus for businesses looking to connect with their customers and drive growth.
\n\u2022 Explain the technology and management of data and analytics that drive digital marketing and underpin its success.
\n\u2022 Explain the facets of the digital consumer and the research tools that enable such an explanation.
\n\u2022 Explain and analyse the principles of web design, website management and usability and their role in the success of digital marketing initiatives.
\n1 The grade is provisional until confirmed by the relevant assessment board(s).<\/p>\n
4. Assessment Grading
\nYour work will be marked in grades rather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Each assignment that you undertake will be assessed using the common grading system. Information about the grading system can be found in your Course Handbook.
\nThe Grade Criteria can be found in Appendix 1.
\n4.1 Assessment 1 Details
\n4.2 Task
\nThis assignment has been designed to allow students the opportunity to explore the digital marketing landscape and discuss how digital technologies have affected consumer buying behaviour. Use the Harvard referencing system throughout for your citations and reference list.
\nThe Digital Landscape
\n\u2018\u2026our analysis of market research confirms that many customers\u2026want to move freely from channel to channel in an omnichannel experience\u2019 (Bianchi et al 2016)
\nWrite a report that outlines the differences between traditional and digital marketing, explaining the omnichannel nature of the customer journey, and how the analysis of data enables marketers to map this journey to improve company performance and improve the customer experience.
\nRefer to academic literature, reputable online resources such as McKinsey, Smart Insights and Clickz, and use industry examples.
\nKey areas for consideration:
\n\u2022 Differences between traditional and digital marketing
\n\u2022 Customer touch points and the omnichannel customer journey
\n\u2022 The role of data and analytics in digital marketing
\nSuggested structure:
\n\u2022 Introduction (150 words) 10%
\n\u2022 Discussion (700 words) 65%
\n\u2022 Conclusion (150 words) 10%
\n\u2022 References (not included in word count)10%
\n\u2022 Structure 5%
\nSource
\nBianchi, R., Cermak, M., Dusek, O. (2016) More than digital plus traditional: A truly omnichannel customer experience. McKinsey and Company. Available at: https:\/\/www.mckinsey.com\/business-functions\/operations\/our-insights\/more-than-digital-plus-tradition… [Accessed 20 July 2018]
\nAssessment Brief: LSBM200 – 18\/19 Page 4
\n4.3 Submission requirements
\nYou are required to submit this assignment by Friday\/9 November 2018\/3 pm. You must submit your assignment by using the Turnitin gateway in the module\u2019s Canvas site.
\nPlease Note: The act of submitting your work electronically will be taken as an acceptance of the Declaration of Authorship (see Appendix 2).
\n5. Extensions and Mitigating Circumstances
\nApplications for extensions and mitigating circumstances, with supporting evidence (such as medical certificates), should be made through the Student Self-service Portal (SSP).
\n5.1 Extensions
\nIf a student experiences unforeseen circumstances that may prevent the student submitting an assignment at the first opportunity, it is possible to request an extension of up to two weeks. The length of extension requested will be evaluated by the Academic Administrator.
\nThe granting of an extension will depend upon the nature of the difficulty the student is experiencing, whether the difficulty could and should have been anticipated, and the extent to which the circumstances were outside of the student\u2019s control. For example, health difficulties would usually provide legitimate grounds for an extension; last minute computer issues or clashing deadlines would not. If an extension of up to two weeks is not sufficient the student should make a claim for mitigating circumstances.
\nNB: No extensions can be granted for TCAs and examinations.
\n5.2 Mitigating circumstances
\nIf a student is unable to sit an exam or submit an assignment, the student may be able to claim mitigating circumstances, which, if accepted, would allow the student to complete the assessment for the first time at a later date, and receive an uncapped mark for it. The exam would be taken at the next sitting or the assignment would be submitted at the next submission opportunity, following the acceptance of the student\u2019s mitigating circumstances. A claim for mitigating circumstances must be submitted before the original date for submitting the assignment or sitting the exam.
\nMitigating circumstances are defined as a serious or acute problem, or an event beyond a student\u2019s control or ability to foresee, which has prevented completion of assignment\/s or attendance at examination\/s. If a student is experiencing unforeseen or unexpected events \u2013 such as serious illness or severe disruption to their personal life \u2013 that may affect the student\u2019s ability to take assignment\/s or sit examination\/s, the student should meet with their Module Leader, Course Leader or a Student Success Advisor to discuss the available options.
\nThe University of Northampton\u2019s Mitigating Circumstances Policy and Procedure document can be accessed through our Quality and Enhancement Manual:
\nwww.lsbm.ac.uk\/sr-university-partners<\/p>\n
6. Word Limits
\nAll written assignments include clear guidance on the maximum amount that should be written in order to address the requirements of the assessment task (a \u2018word limit\u2019).
\nIf the submission exceeds the word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the item of assessment.
\nAbstracts, reference lists, and footnotes are excluded from any word limit requirements.
\nWhere a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment task have been met. Generally speaking, submissions under the word limit fall short of the requirements of the assessment task.<\/p>\n
Appendix 1: Grade Criteria
\nAn outstanding Distinction
\nA+
\nWork which fulfils all the criteria of the grade below, but at an exceptional standard
\nA very strong Distinction
\nA
\nWork of distinguished quality which demonstrates strong, convincing and consistent evidence appropriate to the task or activity.
\nRigorous and authoritative command of academic \/ professional conventions appropriate to the discipline.
\nA clear Distinction
\nA-
\nWork of very good quality which displays most, but not all, of the criteria for the grade above in relation to the learning outcomes.
\nA Distinction
\nB+
\nWork of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relation to the relevant learning outcomes.
\nA very strong Merit<\/p>\n","protected":false},"excerpt":{"rendered":"
Assessment Brief 1 Digital Marketing LSBM200 Question # 40759 Marketing 3 years ago $25 Assessment Brief 1 Digital Marketing LSBM200 Index 1. Module Details 2 2. Assessment Structure 2 3. Learning Outcomes for the item of assessment 2 4. Assessment Grading 3 4.1 Assessment 1 Details 3 4.2 Task 3 4.3 Submission requirements 4 5. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124,298,61,296,136],"tags":[297],"class_list":["post-708","post","type-post","status-publish","format-standard","hentry","category-assessment-assignment-help","category-assessment-brief-assignment-help","category-assignment-help","category-assignment-homework","category-assignment-task","tag-assessment-brief-1-digital-marketing-lsbm200"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":0,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}