{"id":80291,"date":"2025-09-29T22:41:32","date_gmt":"2025-09-29T22:41:32","guid":{"rendered":"https:\/\/www.essaybishops.com\/au\/?p=10818"},"modified":"2025-09-29T22:41:32","modified_gmt":"2025-09-29T22:41:32","slug":"bus354-customer-relationship-management-group-based-assignment-sep-2025","status":"publish","type":"post","link":"https:\/\/www.colapapers.com\/us\/bus354-customer-relationship-management-group-based-assignment-sep-2025\/","title":{"rendered":"BUS354 Customer Relationship Management Group-based Assignment Sep 2025"},"content":{"rendered":"

BUS354 Customer Relationship Management Group-based Assignment Sep 2025<\/h1>\n

 <\/p>\n\n\n\n\n
University<\/strong><\/td>\nSingapore University of Social Science (SUSS)<\/span>\u00a0<\/i><\/td>\n<\/tr>\n
Subject<\/strong><\/td>\nBUS354: Customer Relationship Management<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Instructions<\/u><\/strong><\/h2>\n

Read the following and answer\u00a0Questions 1 and 2.<\/em><\/strong><\/p>\n

Each group is to research on a mobile network operator (MNO) or a mobile virtual network operator (MVNO). A maximum of\u00a0two (2)\u00a0<\/em><\/strong>groups may choose the same operator. You may select from the list below. Seek approval from your instructor for your chosen operator. Failure to do so may result in a\u00a0ten (10)<\/em><\/strong>\u00a0mark deduction.<\/p>\n

Mobile network operators (MNO)\u00a0<\/strong><\/h3>\n
    \n
  • \n
      \n
    • Singtel<\/li>\n
    • StarHub<\/li>\n
    • M1<\/li>\n
    • SIMBA (formerly TPG Singapore)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

      Mobile virtual network operators (MVNO)<\/strong><\/h3>\n

      Mobile virtual network operators (MVNO) partner with MNO to use their network. This removes the expense of operating their own network infrastructure which allows them to provide mobile services at a lower cost to the consumer.<\/p>\n

        \n
      • \n
          \n
        • Life (M1\u2019s network)<\/li>\n
        • CMLink (Singtel\u2019s network)<\/li>\n
        • Changi Mobile (M1\u2019s network)<\/li>\n
        • CUniq SG (StarHub\u2019s network)<\/li>\n
        • Geenet (M1\u2019s network)<\/li>\n
        • giga (StarHub\u2019s network)<\/li>\n
        • GOMO (Singtel\u2019s network)<\/li>\n
        • MyRepublic (M1\u2019s network)<\/li>\n
        • redONE (StarHub\u2019s network)<\/li>\n
        • VIVIFI (Singtel\u2019s network)<\/li>\n
        • Zero1 (Singtel\u2019s network)<\/li>\n
        • ZYM Mobile (Singtel\u2019s network)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

          Use the theories learnt in this course. Marks will be awarded for showing research effort to build supporting evidence, critical analysis and creativity. Answers that merely reproduce material from reference sources will be awarded fewer marks.\u00a0\u00a0 \u00a0<\/strong><\/p>\n

          Answer all the following questions in relation to your chosen operator.<\/em><\/p>\n

          Question 1<\/strong><\/h3>\n
            \n
          • \n
              \n
            • In the IDIC model, the first two steps can be understood as gathering insight about the customer while the next two steps can be understood as acting upon the insight.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

              Discuss how your chosen operator accomplishes the\u00a0four (4)<\/em><\/strong>\u00a0IDIC tasks. Provide\u00a0one (1)\u00a0<\/em><\/strong>appropriate example for each task.<\/p>\n

              (Word limit: 600 words)<\/strong><\/p>\n

              (25 marks)<\/strong><\/p>\n

                \n
              • \n
                  \n
                • The Pareto principle states that 20% of customers create 80% of a business\u2019s revenue.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                  Do you agree that the 20% are most valuable customers (MVCs)? State briefly why or why not. Based on the concept of customer value categories, examine what \u201cmost valuable customer\u201d means in the context of your chosen operator. Describe\u00a0two (2)<\/em><\/strong>\u00a0strategies your chosen operator may adopt to manage MVCs.<\/p>\n

                  (Word limit: 600 words)<\/strong><\/p>\n

                  (25 marks)<\/strong><\/p>\n

                  Question 2<\/strong><\/h3>\n

                  (a) Discuss why understanding customer needs is important to your chosen operator. Explain why the operator may face challenges to differentiating its customers by needs (Peppers and Rogers, 2022, p. 181). Propose\u00a0one (1)<\/em><\/strong>\u00a0way the operator can overcome these challenges.<\/p>\n

                  (Word limit: 350 words)<\/strong><\/p>\n

                  (15 marks)<\/strong><\/p>\n

                  (b) \u00a0\u00a0\u00a0 When an operator\u2019s demand chain and supply chain are not aligned, the operator cannot successfully customise its products and services for the customers.<\/p>\n

                  State\u00a0three (3)<\/em><\/strong>\u00a0possible consequences when your chosen operator\u2019s demand chain and supply chain are not aligned. Illustrate\u00a0one (1)\u00a0<\/em><\/strong>of the consequences with the use of\u00a0one (1)<\/em><\/strong>\u00a0example.<\/p>\n

                  (Word limit: 250 words)<\/strong><\/p>\n

                  (10 marks)<\/strong><\/p>\n

                  (c) Appraise the importance for your chosen operator to create value streams for its customers. Discuss\u00a0two (2)<\/em><\/strong>\u00a0ways which the operator creates value streams. For each way, describe\u00a0one (1)<\/em><\/strong>\u00a0challenge which the operator may face.<\/p>\n

                  (Word limit: 600 words)<\/strong><\/p>\n

                  (25 marks)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

                  BUS354 Customer Relationship Management Group-based Assignment Sep 2025   University Singapore University of Social Science (SUSS)\u00a0 Subject BUS354: Customer Relationship Management   Instructions Read the following and answer\u00a0Questions 1 and 2. Each group is to research on a mobile network operator (MNO) or a mobile virtual network operator (MVNO). A maximum of\u00a0two (2)\u00a0groups may choose […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10290,10629,5725,7283,10291],"tags":[10630],"class_list":["post-80291","post","type-post","status-publish","format-standard","hentry","category-assignment-help-with-financial-management-homework","category-best-management-assignment-help","category-business-and-management-homework","category-help-write-my-management-essay","category-homework-help-with-writing-my-management-paper","tag-bus354-customer-relationship-management"],"_links":{"self":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/80291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/comments?post=80291"}],"version-history":[{"count":0,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/posts\/80291\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/media?parent=80291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/categories?post=80291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.colapapers.com\/us\/wp-json\/wp\/v2\/tags?post=80291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}