Resit Assessment Point 2: Self-reflective Essay \u2013 Critical Reflection on Case Study
\nASSESSMENT BRIEF AND MARKING RUBRIC
\nModule Title: Marketing in a Digital Age and Corporate Social Responsibility (MK7040-R)
\nAssessment Point: Resit Assessment Point 2 (Week 12)
\nAssessment Task: Reflective Essay
\nWord Count Limit: 3000 words +\/- 10% (excluding references and appendices)
\nWeight: 50% of overall module grade<\/p>\n
Procedure in the Event of Illness or Other Valid Cause (Extenuating Circumstances)
\nIf you believe that:<\/p>\n
Your performance in assessment or reassessment has been impaired, or
\nYou were unable to attend an assessment or reassessment, or
\nYou were unable to submit assessed or reassessed work by the scheduled date due to illness or other valid cause (as defined in the Procedures Governing Extenuating Circumstances),
\nyou may submit an application for extenuation for the relevant component(s) to the Unicaf Extenuating Circumstances team (extenuating.circumstances@unicaf.org).
\n*Once a component has been capped, extenuation does not uncap it.
\nAcademic Misconduct Including Plagiarism
\nEnsure that you are familiar with the relevant regulations regarding academic misconduct. By submitting the assignment, you declare that it is your own work and that the material and sources of information used, including internet sources, have been fully identified and properly acknowledged. In addition, you confirm that the presented work has not been submitted for any other assessment. You also acknowledge that the faculty reserves the right to investigate allegations of plagiarism and other forms of academic misconduct which, if proven and dependent on the severity level of the offence, may result in a penalty that could affect your progress.<\/p>\n
By submitting your work, you acknowledge that you have read and agreed with the above statements.<\/p>\n
General Guidance
\nYour assignment should be MS Word processed (handwritten assignments are not accepted), using Times New Roman size 12 font, double-spaced, with numbered pages and your student number printed as a footer on every page. Note that this is a report supported by academic research, so you should adhere to the appropriate referencing guidance. The word limit stated for this assignment excludes the list of references at the end of the assignment but includes all text in the main body of the assignment (including direct quotations, in-text citations, footnotes, tables, diagrams, and graphs). Please be aware that exceeding the word limit will affect the academic judgment of the piece of work and may result in the award of a lower mark. Appendices are not considered a supplement and will not be assessed as part of the content of the assignment. As such, they will not contribute to the grade awarded; however, it may be appropriate to use an Appendices section for any material that is a useful reference for the reader. Please note that appendices are not included in the word count. The majority of references should come from secondary sources (e.g., journal articles, conference papers, reports, etc.), although you can also utilize area-specific textbooks. You must ensure that you use the Harvard style of referencing. Please indicate the word count length at the end of your assignment.<\/p>\n
Marking and Assessment
\nThis assignment will be marked out of 100% and contributes to 50% of the total module mark. The pass mark is 50%. Nevertheless, in order to pass this module, you must achieve both an aggregate mark of 50% and meet the assignment threshold marks. For the purposes of passing a module, each assignment has a threshold mark of 40%.<\/p>\n
The marking rubric is attached, which offers guidance on the assessment criteria and weighting.<\/p>\n
Late Submission
\nThere will be a stipulated deadline date for all assignments. All assignments will need to be submitted by the set time on the stipulated deadline date. Assignments submitted up to 24 hours late will be accepted, but the assignment mark will be subject to a deduction of 5 marks from the mark awarded.<\/p>\n
However, it is important to note that resit students must take into consideration the feedback they received from the previous submission\/s of this assessment point in order to enhance their work, which will enable them to get a passing grade.<\/p>\n
Learning Outcomes Applied in this Assessment<\/p>\n
Develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility and assess their application in the business environment, including brand value. (IC) (SID) (EID)
\nCritically evaluate marketing strategies, including digital marketing solutions, in different business contexts and address their implications, including ethical issues, and reflect on the significance of key historical events. (IC) (DP) (SID) (CID) (CC)
\nCritically assess currently implemented corporate social responsibility solutions and recognize the links between the adoption of certain solutions and the performance of business operations. (IC) (SID) (CID) (CC)
\nCollect, analyze, and synthesize data and take a problem-solving approach to strategic thinking and creativity.
\nAdopt a persuasive argumentation and present it in verbal or written communication. (UGB) (EID)
\nAssessment Guidelines
\nTo successfully complete this task, you must summarize all the academic knowledge you received from the module’s content and the professional benefits you received while critically analyzing the case study\/company selected, including strategic implications and strategic business issues, during the development of summative assignment 1 during the 6th Week of this module.<\/p>\n
The indicators of a good reflection are:<\/p>\n
It is personal to you.
\nIt is clear how the learning relates to your role or prepares for a future role.
\nIt outlines the content and method of the learning activity.
\nIt describes how your knowledge, skills, and attributes have developed as a result of the learning activity.
\nIt identifies any further gaps or learning you did not cover and how you might fill these.
\nIt describes how your current practice might change as a result.
\nIt indicates how you will use knowledge acquired for your career benefit.
\nYou can approach your self-reflective writing using the following four stages:<\/p>\n
What did I expect to learn?
\nWhat did I learn?
\nWhat will I do differently going forward?
\nMy actions and next steps.
\nA strong assignment critical reflection requires addressing the following issues:<\/p>\n
High personal effectiveness: critical self-awareness, self-reflection and self-management, time management, sensitivity to diversity in people and different situations, and the ability to continue to learn through reflection on practice and experience.
\nAs this is a self-reflective practice essay, within your writing, you can use the first person, such as ‘I’ or ‘we’.<\/p>\n
Note the suggested structure for your essay:<\/p>\n
Introduction (250 words)<\/p>\n
General background on the topic you are going to discuss.
\nPossible definitions for terms relating to the question.
\nWhat the essay will include and\/or leave out (scope).
\nWhat themes the essay will discuss and the order they are presented.
\nWhat the essay will argue\/demonstrate (thesis statement).
\nMain Body (2450 words)<\/p>\n
Summarize all the academic knowledge you received from the module’s content and the professional benefits you received while critically analyzing the case study\/company selected, including strategic implications and strategic business issues, during the development of summative assignment 1.
\nCritically reflect on your personal learning experience.
\nMake effective use of relevant literature (but not extensively).
\nProvide your own argument and show evidence of critical thinking.
\nConclusions (300 words)<\/p>\n
Links back to the themes identified in the introduction.
\nA reminder of what the essay has argued.
\nA recap of the main themes that have been discussed.
\nFormatting and Referencing (list of references not included in word count)<\/p>\n
High-quality presentation of the material that conforms to the principles of academic writing and contains minimal errors in sentence construction, grammar, and punctuation.
\nThe assignment followed appropriate academic conventions regarding in-text citations and referencing.
\nTotal: 3000 words, 100 Marks<\/p>\n
Masters Grading Scale:<\/p>\n
Distinction: 70-100%
\nMerit: 60-69%
\nPass: 50-59%
\nNot passed: 0-49%
\nAssessment Title: (Resit MK7040 Assessment -R) Point 2<\/p>\n
Criteria and Weighting:<\/p>\n
90-100%: Highly Exceptional Work
\n80-90%: Outstanding Work
\n70-79%: Excellent Work
\n60-69%: Very Good Quality Work
\n50-59%: Good Quality Work<\/p>\n","protected":false},"excerpt":{"rendered":"
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