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Customer relationship management systems help firms achieve customer intimacy

📅 February 10, 2025 ✍️ Writers Research ⏱ 1 min read

“Customer relationship management systems help firms achieve customer intimacy”.

Do you agree or disagree with this statement? Critically discuss your answers. Your answer must also include a detailed discussion on how CRM can create competitive advantage from an operational and analytical perspective for firms. Support your arguments with examples from industry.

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