Pricing
Read this week’s required article: “How Companies Can Get Smart About Raising Prices”.
In at LEAST three page paper (not including the title and reference pages): Retrieved from the ProQuest database.
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Start My Order- Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
- Explain how a specific pricing strategy will allow you to raise the price on your product successfully.
The paper
- Must be AT LEAST three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
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Required Resources
Text
- Chapter 9: Product and Service Decisions
- Chapter 10: Pricing Strategies and Tactics
- Chapter 11: Promotions: Integrated Marketing Communication
Article
Mohammed, R. (2012, Jan 31). J.C. Penney’s risky new pricing strategy. Harvard Business Review. Retrieved from Proquest
Recommended Resources
Article
Ziethammer, R. (2006). Forward-looking bidding in online auctions. Journal of Marketing Research, 43, 462-476. Retrieved from EBSCOHost
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